Loss aversion: why losses hurt so much

Level: Beginner 5 minutes · Last reviewed on Oct 13, 2026

In studies, a loss weighs on average about 1.5 to 2 times as much as a gain of the same size; estimates vary. This tempts you to sell winners early and hold losers too long, because only selling makes the loss “real”. In trading this leads to small gains and large losses – exactly the opposite of what a plan usually intends.

The stop gets moved

The price approaches the stop, and the thought comes: “Just give it a little more room.” Moving the down changes the risk in the middle of the trade. A planned loss of quickly becomes 2 or 3 R. A stop that only moves up protects the plan.

Your entry price does not matter

The market does not know your entry price. A more helpful question: would I buy this symbol today at this price, with this stop? Waiting for “back to breakeven” ties money and attention to yesterday’s decision.

Rules beforehand, not halfway through

Set stop, target and size before you buy – while your head is still clear. During the trade, the rule does the work. Our rule does the same: the stop is fixed before the entry and is later only trailed up, never set lower.

Try it Model numbers, not real prices

Things to try

  • Decide from your gut first, then read the reasoning.
  • Do the math in situation 1: how many R does the trade cost if you double the stop distance?
  • Think about which rule from your own plan fits situation 4.

Quick check

See losing streaks in the simulator →

↑ ↓ select · Enter open · Esc close