Mattel, based in California, is a global toy maker. Well-known brands are Barbie, Hot Wheels, Fisher-Price and the card game UNO. Through films and licenses, the brands are also used beyond toys. As of Oct 16, 2026
Mattel is a global toy and entertainment company that owns its own brands and licenses others from partners. Its dolls include Barbie, American Girl and Monster High, among others, and its vehicles Hot Wheels and Matchbox. In addition, there are products for infants, toddlers and preschoolers as well as action figures, building sets and games. The goods go directly to retailers and wholesalers, through agents in countries without its own presence, and partly online directly to consumers. The main plants are in China, Vietnam, Indonesia, Malaysia, Mexico and Thailand and are owned by Mattel itself or by other manufacturers. Mattel also uses licenses from partners such as Disney, NBCUniversal, Microsoft and Nintendo.
Automatically summarized from SEC annual report (10-K, filed Feb 23, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 17, 2026
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
In the buy zone
The price is in the pullback area after the last rise – the area our Elliott rule watches as the buy zone.
As of: Close of the 4-hour candle Oct 27, 2026, 14:30 · Buy zone in the trade plan · An observation, not investment advice
Rule (4-hour candles) Zone valid since Oct 26, 2026 · unchanged since then Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Watcher Full history: every change of the buy zone with its date.
Weekly candles (1W) No entry in the zone history yet (recording since Oct 12, 2026). Zone historyThe zone history shows since when a buy zone has applied, when it was adjusted and when the price touched or left it. Recording began on Oct 12, 2026, only runs forward and fills nothing in – older zones are marked “known at start of recording” or “already existing when added”.Example: New buy zone on Oct 14, no adjustment since → “zone valid since Oct 14, 2026 · unchanged since”.More in the Academy: Lesson buy zone and Fibonacci
Timeframe 1 week · As of Oct 23, 2026 · display only, the rule works on 4-hour candles
Technical view: on this timeframe there is neither a buy zone of the rule nor an Elliott count that follows the rules. We calculate the lines automatically from the completed weekly candles (recalculated every day) – for orientation, not a forecast, not a recommendation, not investment advice. Without a buy zone there is no value axis and no prices.
Timeframe 1 day · As of Oct 26, 2026 · display only, the rule works on 4-hour candles
Technical view: on this timeframe there is neither a buy zone of the rule nor an Elliott count that follows the rules. We calculate the lines automatically from the completed daily candles (recalculated every day) – for orientation, not a forecast, not a recommendation, not investment advice. Without a buy zone there is no value axis and no prices.
Timeframe 4 hours · As of Oct 27, 2026
Elliott count: Impulse, Impulse pattern (upward), Wave 2 in progress (3 of 3 guidelines) · W2 = 64% of W1
Comparison: Rule and Elliott count agree: wave 2 in progress.
Note: Structure ambiguous: leg W1 can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed 4-hour candles; the chart is recalculated every hour. Not investment advice. Axis and values: distance from the top of the buy zone in %, no prices.
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 1 hour · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Impulse, Impulse pattern (upward), Wave 2 in progress (3 of 3 guidelines) · W2 = 64% of W1
Comparison: Rule and Elliott count agree: wave 2 in progress.
Alternative (not drawn): Flat (type known only after C), Corrective pattern (downward), C in progress (2 of 2 guidelines)
Note: Structure ambiguous: leg W1 can also be read as three- or five-part.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed hourly candles; the chart is recalculated every hour. Not investment advice. On this timeframe the chart only shows the rule setup (swing detection 4 × ATR) – the rule itself works on 4-hour candles. Axis and values: distance from the top of the buy zone in %, no prices.
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 1 week · As of Oct 23, 2026 · from the technical view in the analysis chart
Currently no wave count that follows the rules on weekly candles – so no scenarios. Technical view: Price below the 200-period average, Down trend line broken (close above it), a resistance lies above the price. Not a forecast, not investment advice.
Timeframe 1 day · As of Oct 26, 2026 · from the technical view in the analysis chart
Currently no wave count that follows the rules on daily candles – so no scenarios. Technical view: Price above the 200-period average, a resistance lies above the price. Not a forecast, not investment advice.
Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (3 of 3 guidelines, strong) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the 4-hour close stays above the start of wave 1, this applies: Upward move in five waves (Impulse), wave 2 in progress (pullback) – count then points to rising prices.
Invalid if the 4-hour close is below the start of wave 1 (−6.9% from the top of the zone)
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Timeframe 1 hour · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario: ahead (3 of 3 guidelines, strong) · Alternative: behind (2 of 2, strong) Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the hourly close stays above the start of wave 1, this applies: Upward move in five waves (Impulse), wave 2 in progress (pullback) – count then points to rising prices.
Invalid if the hourly close is below the start of wave 1 (−6.9% from the top of the zone)
If that breaks, the alternative moves to the front: flat countermove downward in three waves (Flat, type known only after C), C in progress – count points to falling prices, as long as the hourly close stays below the end of B.
Invalid if the hourly close is above the end of B (+11.1% from the top of the zone)
The price pulled back into the buy zone (0 to −3.0% from its top) and last closed in the zone. Rule trigger: after the touch a swing high forms, and a daily close is above it. If the price closes below the start of wave 1 (−6.9%), the setup is void. All percentages: distance from the top of the buy zone.
In the TradingView chart: Draw the buy zone in the chart with the Fibonacci tool (instructions next to the wave chart) or as two horizontal lines (tool “Horizontal Line”). If the price closes below the start of wave 1 (−6.9%), the setup is void – without an entry of the rule.
Exit with a gain
Buy zone – Rule trigger: candle close above the swing high
Exit at a loss
Watcher Target 1, Target 2 and stop for this zone – with distance in percent and reward/risk – are available from Watcher. Plans and pricing Percentages from the top of the buy zone (61.8%) – not a forecast.
Rule-based, long only, 4-hour candles. Not a forecast and not investment advice. Lesson: the buy zone in 4 minutes
Mattel · Sector Consumer Discretionary · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 23, 2026.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
No reported values for “Dividend per share” in this interval.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 5.3B USD · Net income 397.6M USD · Net margin 7.4%
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
+3.1% per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 3.1% per year on average, but more slowly than the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+25.7% per year, last 5 years
Sector Consumer Discretionary: median +9.7% (30 symbols)
per share: +28.1% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 25.7% per year on average – at least as fast as the median company in the sector (+9.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
7.4% last fiscal year
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Of every 100 USD in revenue, 7.43 USD remained as profit – less than the median company in the sector (9.4%). Five years ago the margin was 2.8%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
1.17 latest balance sheet
Sector Consumer Discretionary: median 0.76 (25 symbols)
What does this mean? For every 1 USD of equity there is 1.17 USD of financial debt – more than the median company in the sector (0.76). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
0% Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? Of every 1 USD of earnings per share, 0.00 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 32%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
7 of 10 fiscal years with a profit
What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 5.3B | 397.6M | 7.4% | 1.24 | 0.00 | 0% |
| 2024 | Dec 31, 2024 | 5.4B | 541.8M | 10.1% | 1.58 | 0.00 | 0% |
| 2023 | Dec 31, 2023 | 5.4B | 214.4M | 3.9% | 0.60 | 0.00 | 0% |
| 2022 | Dec 31, 2022 | 5.4B | 393.9M | 7.2% | 1.10 | 0.00 | 0% |
| 2021 | Dec 31, 2021 | 5.5B | 903.0M | 16.5% | 2.53 | 0.00 | 0% |
| 2020 | Dec 31, 2020 | 4.6B | 126.6M | 2.8% | 0.36 | 0.00 | 0% |
| 2019 | Dec 31, 2019 | 4.5B | −213.5M | −4.7% | −0.62 | 0.00 | – |
| 2018 | Dec 31, 2018 | 4.5B | −531.0M | −11.8% | −1.54 | 0.00 | – |
| 2017 | Dec 31, 2017 | 4.9B | −1.1B | −21.6% | −3.07 | 0.91 | – |
| 2016 | Dec 31, 2016 | 5.5B | 318.0M | 5.8% | 0.92 | 1.52 | 165% |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 30, 2026 | 1.1B | −18.2M | −1.6% | −0.06 | – | – |
| Q1/26 | Mar 31, 2026 | 862.2M | 61.0M | 7.1% | 0.20 | – | – |
| Q4/25* | Dec 31, 2025 | 1.8B | 106.2M | 6.0% | – | – | – |
| Q3/25 | Sep 30, 2025 | 1.7B | 278.4M | 16.0% | 0.88 | – | – |
| Q2/25 | Jun 30, 2025 | 1.0B | 53.4M | 5.2% | 0.16 | – | – |
| Q1/25 | Mar 31, 2025 | 826.6M | −40.3M | −4.9% | −0.12 | – | – |
| Q4/24* | Dec 31, 2024 | 1.6B | 140.9M | 8.6% | – | – | – |
| Q3/24 | Sep 30, 2024 | 1.8B | 372.4M | 20.2% | 1.09 | – | – |
| Q2/24 | Jun 30, 2024 | 1.1B | 56.9M | 5.3% | 0.17 | – | – |
| Q1/24 | Mar 31, 2024 | 809.5M | −28.3M | −3.5% | −0.08 | – | – |
| Q4/23* | Dec 31, 2023 | 1.6B | 147.3M | 9.1% | – | – | – |
| Q3/23 | Sep 30, 2023 | 1.9B | 146.3M | 7.6% | 0.41 | – | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $586.9K1 person | −$586.9K |
| 6 months | $00 people | $586.9K1 person | −$586.9K |
| 12 months | $1.0M1 person | $586.9K1 person | +$422.4K |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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