F Ford Motor Company

XNYS Down Alert

Consumer Discretionary

· How we analyze

About the company

Ford Motor Company is a US carmaker. It is known for the F-Series pickups, the Mustang, the Bronco and vans such as the Transit. Ford Pro bundles commercial vehicles and services for businesses, and Ford Model e develops electric cars. It also has a financing division. As of Oct 13, 2026

Fact sheet (from the annual report) Carmakers · Dearborn, USA

Ford, based in Dearborn in the state of Michigan, develops trucks, SUVs, vans and cars as well as luxury vehicles under the Lincoln brand. The Ford Blue segment comprises combustion and hybrid vehicles, and the Ford Model e segment develops electric cars including embedded software. Ford Pro mainly supplies commercial customers, government agencies and rental car companies, for example with Super Duty and the Transit series vans. Vehicles and parts reach customers almost entirely through dealers and distributors, and the dealerships are mostly independent. The financing division Ford Credit mainly offers vehicle financing and leasing and supports the dealers.

Automatically summarized from SEC annual report (10-K, filed Feb 11, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

What the methods say about Ford Motor

Calculated automatically by fixed rules – not investment advice, check for yourself. How we analyze

Price performance at a glance

Last 30 trading days
  • Today +1.1%
  • 7 days −3.6%
  • 30 days −7.9%
  • 1 year −11.7%
Day range (last trading day)
−1.1%Price at 62% of the range+0.7%
52-week range
−5.1%Price at 9% of the range+51.8%
Distance from the all-time high
−54.7%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

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Symbol on TradingView: NYSE:F

Fundamental analysis

Ford Motor Company · Sector Consumer Discretionary · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 11, 2026.

In short

  • Light yellow: Revenue grew over 5 years (+8.1% per year), more slowly than the sector median.
  • Light red: Loss in the last fiscal year.
  • Light red: Profit in 7 of 10 fiscal years.
  • Light red: Dividend higher than earnings.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 151.8B USD · Net income 4.6B USD · Net margin 3.0%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 156.8B USD · Net income 7.6B USD · Net margin 4.9%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 160.3B USD · Net income 3.7B USD · Net margin 2.3%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 155.9B USD · Net income 84.0M USD · Net margin 0.1%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 127.1B USD · Net income −1.3B USD · Net margin −1.0%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 136.3B USD · Net income 17.9B USD · Net margin 13.2%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 158.1B USD · Net income −2.0B USD · Net margin −1.3%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 176.2B USD · Net income 4.3B USD · Net margin 2.5%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 185.0B USD · Net income 5.9B USD · Net margin 3.2%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 187.3B USD · Net income −8.2B USD · Net margin −4.4%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 187.3B USD · Net income −8.2B USD · Net margin −4.4%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+8.1% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 8.1% per year on average, but more slowly than the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light gray: not computable

– per year, last 5 years

Sector Consumer Discretionary: median +9.7% (30 symbols)

per share: not computable (loss in the first or last year)

What does this mean? There was a loss in the first or last year. An annual growth rate cannot be calculated meaningfully then.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light red: Loss

−4.4% last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Of every 100 USD in revenue there was no profit but a loss of 4.36 USD. Five years ago the margin was −1.0%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light gray: not available

– latest balance sheet

Sector Consumer Discretionary: median 0.76 (25 symbols)

What does this mean? No usable figure: reported financial debt or positive equity for the same balance sheet date is missing.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light red: despite a loss

– Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? The company paid a dividend in the last fiscal year although there was a loss per share; it is paid from cash flow, from reserves or with new debt.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light red: 3 loss years

7 of 10 fiscal years with a profit

What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
187.3B USD
Revenue vs. prior year
+1.2%
Net income (FY)
−8.2B USD
Net income vs. prior year
−238.8%
EPS (FY)
-2.06 USD
13F funds with a position
0 of 9
Funds vs. prior quarter
−1
Shares held vs. prior quarter
−100.0%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 11, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 187.3B−8.2B −4.4% −2.06 0.75 –
2024Dec 31, 2024 185.0B5.9B 3.2% 1.46 0.78 53%
2023Dec 31, 2023 176.2B4.3B 2.5% 1.08 1.25 116%
2022Dec 31, 2022 158.1B−2.0B −1.3% −0.49 0.50 –
2021Dec 31, 2021 136.3B17.9B 13.2% 4.45 0.10 2%
2020Dec 31, 2020 127.1B−1.3B −1.0% −0.32 0.15 –
2019Dec 31, 2019 155.9B84.0M 0.1% 0.01 0.60 6,000%
2018Dec 31, 2018 160.3B3.7B 2.3% 0.92 0.73 79%
2017Dec 31, 2017 156.8B7.6B 4.9% 1.90 0.65 34%
2016Dec 31, 2016 151.8B4.6B 3.0% 1.15 0.85 74%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q1/26Mar 31, 2026 43.3B2.6B 5.9% 0.63 0.15 24%
Q4/25*Dec 31, 2025 45.9B−11.1B −24.1% – – –
Q3/25Sep 30, 2025 50.5B2.4B 4.8% 0.60 0.15 25%
Q2/25Jun 30, 2025 50.2B−36.0M −0.1% −0.01 0.15 –
Q1/25Mar 31, 2025 40.7B471.0M 1.2% 0.12 0.30 250%
Q3/24Sep 30, 2024 46.2B892.0M 1.9% 0.22 0.15 68%
Q2/24Jun 30, 2024 47.8B1.8B 3.8% 0.46 0.15 33%
Q1/24Mar 31, 2024 42.8B1.3B 3.1% 0.33 0.33 100%
Q3/23Sep 30, 2023 43.8B1.2B 2.7% 0.30 0.15 50%
Q2/23Jun 30, 2023 45.0B1.9B 4.3% 0.47 0.15 32%
Q1/23Mar 31, 2023 41.5B1.8B 4.2% 0.44 0.80 182%
Q4/22*Dec 31, 2022 44.0B– – – – –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $00 people $0
6 months $148.9K1 person $00 people +$148.9K
12 months $2.2M2 people $00 people +$2.2M

Latest transactions

  • Jun 23, 2026 Thornton John L Director Open-market purchase 10,600 shares · $148.9K · SEC
  • Feb 19, 2026 Ford William Clay Jr Officer, Director Open-market purchase 140,000 shares · $1.9M · SEC
  • Nov 14, 2025 Thornton John L Director Open-market purchase 7,520 shares · $99.2K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score -90

Price vs. EMA 50-15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)-15
Highs and lows-10
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)33.9
Rel. strength 60 d−19.7%

ATR and moving averages as price values only when logged in.

More stocks from Consumer Discretionary

All symbols in this sector

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