Starbucks is a coffeehouse chain based in Seattle. In thousands of company-operated and licensed stores it sells coffee drinks, snacks and baked goods. It also sells coffee products in retail. Its main markets are the US and China. As of Oct 13, 2026
As of Oct 13, 2026Fact sheet (from the annual report)Food service · Seattle, USAfull fact sheet
The group roasts coffee and offers it with handcrafted beverages and food in its own coffeehouses, which generated most of its revenue in fiscal year 2025. In addition, there are licensed stores and distribution through supermarkets and food service as part of the Global Coffee Alliance. Its segments are called North America and International, with company-operated and licensed stores, and Channel Development for whole bean coffee, pod products and ready-to-drink beverages outside the stores. Besides the main Starbucks brand, the group uses names such as Teavana and Ethos. For ready-to-drink beverages, it works with partners such as PepsiCo.
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Pullback in trend · Analysis method
The price of SBUX is currently in no zone of this method. The check runs daily after the market close.
Whether a price will soon reach a zone, you see from Watcher. Plans and pricing
How the zone is formed
What is this? In an intact uptrend (price above the 200-day line, 50-day line rising), the price pulls back to the 50-day line after a rise and closes back above it.
Buy zone: around the 50-day line (± 0.5 ATR). Stop: 1.5 ATR below it. Target 1: the last high, Target 2: 2 ATR above it.
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
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SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
Starbucks · Sector Consumer Discretionary · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Nov 14, 2025.
In short
Light yellow: Revenue grew over 5 years (+9.6% per year), more slowly than the sector median.
Light green: Net income (total) grew over 5 years (+14.9% per year), at least as fast as the sector median; per share +15.6% per year.
Light yellow: Net margin 5.0%, below the sector median (9.4%).
Light green: Profit in each of the last 10 fiscal years.
Light red: Dividend higher than earnings.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
010B20B30B40B
2016Fiscal year 2016 (Sep 28, 2015 – Oct 2, 2016): Revenue 21.3B USD · Net income 2.8B USD · Net margin 13.2%
2017Fiscal year 2017 (Oct 3, 2016 – Oct 1, 2017): Revenue 22.4B USD · Net income 2.9B USD · Net margin 12.9%
2018Fiscal year 2018 (Oct 2, 2017 – Sep 30, 2018): Revenue 24.7B USD · Net income 4.5B USD · Net margin 18.3%
2019Fiscal year 2019 (Oct 1, 2018 – Sep 29, 2019): Revenue 26.5B USD · Net income 3.6B USD · Net margin 13.6%
2020Fiscal year 2020 (Sep 30, 2019 – Sep 27, 2020): Revenue 23.5B USD · Net income 928.3M USD · Net margin 3.9%
2021Fiscal year 2021 (Sep 28, 2020 – Oct 3, 2021): Revenue 29.1B USD · Net income 4.2B USD · Net margin 14.5%
2022Fiscal year 2022 (Oct 4, 2021 – Oct 2, 2022): Revenue 32.3B USD · Net income 3.3B USD · Net margin 10.2%
2023Fiscal year 2023 (Oct 3, 2022 – Oct 1, 2023): Revenue 36.0B USD · Net income 4.1B USD · Net margin 11.5%
2024Fiscal year 2024 (Oct 2, 2023 – Sep 29, 2024): Revenue 36.2B USD · Net income 3.8B USD · Net margin 10.4%
2025Fiscal year 2025 (Sep 30, 2024 – Sep 28, 2025): Revenue 37.2B USD · Net income 1.9B USD · Net margin 5.0%
Margin
13%13%18%14%4%14%10%11%10%5%
RevenueNet incomeNet margin (below)in USD
02.5B5B7.5B10B
Q3/23Quarter Q3/23 (Jul 3, 2023 – Oct 1, 2023): Revenue 9.4B USD · Net income 1.2B USD · Net margin 13.0% · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/23Quarter Q4/23 (Oct 2, 2023 – Dec 31, 2023): Revenue 9.4B USD · Net income 1.0B USD · Net margin 10.9%
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 8.6B USD · Net income 772.4M USD · Net margin 9.0%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 9.1B USD · Net income 1.1B USD · Net margin 11.6%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 29, 2024): Revenue 9.1B USD · Net income 909.2M USD · Net margin 10.0% · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/24Quarter Q4/24 (Sep 30, 2024 – Dec 29, 2024): Revenue 9.4B USD · Net income 780.8M USD · Net margin 8.3%
Q1/25Quarter Q1/25 (Dec 30, 2024 – Mar 30, 2025): Revenue 8.8B USD · Net income 384.2M USD · Net margin 4.4%
Q2/25Quarter Q2/25 (Mar 31, 2025 – Jun 29, 2025): Revenue 9.5B USD · Net income 558.3M USD · Net margin 5.9%
Q3/25Quarter Q3/25 (Jun 30, 2025 – Sep 28, 2025): Revenue 9.6B USD · Net income 133.2M USD · Net margin 1.4% · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/25Quarter Q4/25 (Sep 29, 2025 – Dec 28, 2025): Revenue 9.9B USD · Net income 293.3M USD · Net margin 3.0%
Q1/26Quarter Q1/26 (Dec 29, 2025 – Mar 29, 2026): Revenue 9.5B USD · Net income 510.9M USD · Net margin 5.4%
Q2/26Quarter Q2/26 (Mar 30, 2026 – Jun 28, 2026): Revenue 9.3B USD · Net income 1.0B USD · Net margin 11.2%
Margin
13%11%9%12%10%8%4%6%1%3%5%11%
Earnings per shareUSD per share
01.002.003.004.00
2016Fiscal year 2016 (Sep 28, 2015 – Oct 2, 2016): Earnings per share 1.90 USD
2017Fiscal year 2017 (Oct 3, 2016 – Oct 1, 2017): Earnings per share 1.97 USD
2018Fiscal year 2018 (Oct 2, 2017 – Sep 30, 2018): Earnings per share 3.24 USD
2019Fiscal year 2019 (Oct 1, 2018 – Sep 29, 2019): Earnings per share 2.92 USD
2020Fiscal year 2020 (Sep 30, 2019 – Sep 27, 2020): Earnings per share 0.79 USD
2021Fiscal year 2021 (Sep 28, 2020 – Oct 3, 2021): Earnings per share 3.54 USD
2022Fiscal year 2022 (Oct 4, 2021 – Oct 2, 2022): Earnings per share 2.83 USD
2023Fiscal year 2023 (Oct 3, 2022 – Oct 1, 2023): Earnings per share 3.58 USD
2024Fiscal year 2024 (Oct 2, 2023 – Sep 29, 2024): Earnings per share 3.31 USD
2025Fiscal year 2025 (Sep 30, 2024 – Sep 28, 2025): Earnings per share 1.63 USD
Earnings per shareUSD per share
00.250.500.751.00
Q3/23Quarter Q3/23 (Jul 3, 2023 – Oct 1, 2023): Earnings per share not reported separately for Q4
Q4/23Quarter Q4/23 (Oct 2, 2023 – Dec 31, 2023): Earnings per share 0.90 USD
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Earnings per share 0.68 USD
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Earnings per share 0.93 USD
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 29, 2024): Earnings per share not reported separately for Q4
Q4/24Quarter Q4/24 (Sep 30, 2024 – Dec 29, 2024): Earnings per share 0.69 USD
Q1/25Quarter Q1/25 (Dec 30, 2024 – Mar 30, 2025): Earnings per share 0.34 USD
Q2/25Quarter Q2/25 (Mar 31, 2025 – Jun 29, 2025): Earnings per share 0.49 USD
Q3/25Quarter Q3/25 (Jun 30, 2025 – Sep 28, 2025): Earnings per share not reported separately for Q4
Q4/25Quarter Q4/25 (Sep 29, 2025 – Dec 28, 2025): Earnings per share 0.26 USD
Q1/26Quarter Q1/26 (Dec 29, 2025 – Mar 29, 2026): Earnings per share 0.45 USD
Q2/26Quarter Q2/26 (Mar 30, 2026 – Jun 28, 2026): Earnings per share 0.91 USD
Dividend per sharePayout ratio (below)USD per share
01.002.003.00
2016Fiscal year 2016 (Sep 28, 2015 – Oct 2, 2016): Dividend per share 0.85 USD · Payout ratio 44.7%
2017Fiscal year 2017 (Oct 3, 2016 – Oct 1, 2017): Dividend per share 0.00 USD · Payout ratio 0.0%
2018Fiscal year 2018 (Oct 2, 2017 – Sep 30, 2018): Dividend per share 1.32 USD · Payout ratio 40.7%
2019Fiscal year 2019 (Oct 1, 2018 – Sep 29, 2019): Dividend per share 1.49 USD · Payout ratio 51.0%
2020Fiscal year 2020 (Sep 30, 2019 – Sep 27, 2020): Dividend per share 1.23 USD · Payout ratio 155.7%
2021Fiscal year 2021 (Sep 28, 2020 – Oct 3, 2021): Dividend per share 2.29 USD · Payout ratio 64.7%
2022Fiscal year 2022 (Oct 4, 2021 – Oct 2, 2022): Dividend per share 2.00 USD · Payout ratio 70.7%
2023Fiscal year 2023 (Oct 3, 2022 – Oct 1, 2023): Dividend per share 2.16 USD · Payout ratio 60.3%
2024Fiscal year 2024 (Oct 2, 2023 – Sep 29, 2024): Dividend per share 2.32 USD · Payout ratio 70.1%
2025Fiscal year 2025 (Sep 30, 2024 – Sep 28, 2025): Dividend per share 2.45 USD · Payout ratio 150.3%
Ratio
45%0%41%51%156%65%71%60%70%150%
Dividend per sharePayout ratio (below)USD per share
00.200.400.600.80
Q3/23Quarter Q3/23 (Jul 3, 2023 – Oct 1, 2023): Dividend per share 0.57 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/23Quarter Q4/23 (Oct 2, 2023 – Dec 31, 2023): Dividend per share 0.57 USD · Payout ratio 63.3%
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Dividend per share 0.57 USD · Payout ratio 83.8%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Dividend per share 0.57 USD · Payout ratio 61.3%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 29, 2024): Dividend per share 0.61 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/24Quarter Q4/24 (Sep 30, 2024 – Dec 29, 2024): Dividend per share 0.61 USD · Payout ratio 88.4%
Q1/25Quarter Q1/25 (Dec 30, 2024 – Mar 30, 2025): Dividend per share 0.61 USD · Payout ratio 179.4%
Q2/25Quarter Q2/25 (Mar 31, 2025 – Jun 29, 2025): Dividend per share 0.61 USD · Payout ratio 124.5%
Q3/25Quarter Q3/25 (Jun 30, 2025 – Sep 28, 2025): Dividend per share 0.62 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q4/25Quarter Q4/25 (Sep 29, 2025 – Dec 28, 2025): Dividend per share 0.62 USD · Payout ratio 238.5%
Q1/26Quarter Q1/26 (Dec 29, 2025 – Mar 29, 2026): Dividend per share 0.62 USD · Payout ratio 137.8%
Q2/26Quarter Q2/26 (Mar 30, 2026 – Jun 28, 2026): Dividend per share 0.62 USD · Payout ratio 68.1%
Ratio
63%84%61%88%179%124%238%138%68%
Fiscal year 2025 (Sep 30, 2024 – Sep 28, 2025): Revenue 37.2B USD · Net income 1.9B USD · Net margin 5.0%
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light yellow: below sector
+9.6%per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 9.6% per year on average, but more slowly than the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+14.9%per year, last 5 years
Sector Consumer Discretionary: median +9.7% (30 symbols)
per share: +15.6% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 14.9% per year on average – at least as fast as the median company in the sector (+9.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Of every 100 USD in revenue, 4.99 USD remained as profit – less than the median company in the sector (9.4%). Five years ago the margin was 3.9%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light gray: negative equity
–latest balance sheet
Sector Consumer Discretionary: median 0.76 (25 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light red: above earnings
150%Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? The payout was higher than the earnings per share; it is paid from cash flow, from reserves or with new debt. Median company in the sector: 32%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light green: profit every year
10 of 10fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
37.2B USD
Revenue vs. prior year
+2.8%
Net income (FY)
1.9B USD
Net income vs. prior year
−50.6%
EPS (FY)
1.63 USD
13F funds with a position
0 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
–
Fiscal year to Sep 28, 2025 · 10-K filed Nov 14, 2025 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2025
Sep 28, 2025
37.2B
1.9B
5.0%
1.63
2.45
150%
2024
Sep 29, 2024
36.2B
3.8B
10.4%
3.31
2.32
70%
2023
Oct 1, 2023
36.0B
4.1B
11.5%
3.58
2.16
60%
2022
Oct 2, 2022
32.3B
3.3B
10.2%
2.83
2.00
71%
2021
Oct 3, 2021
29.1B
4.2B
14.5%
3.54
2.29
65%
2020
Sep 27, 2020
23.5B
928.3M
3.9%
0.79
1.23
156%
2019
Sep 29, 2019
26.5B
3.6B
13.6%
2.92
1.49
51%
2018
Sep 30, 2018
24.7B
4.5B
18.3%
3.24
1.32
41%
2017
Oct 1, 2017
22.4B
2.9B
12.9%
1.97
0.00
0%
2016
Oct 2, 2016
21.3B
2.8B
13.2%
1.90
0.85
45%
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 28, 2026
9.3B
1.0B
11.2%
0.91
0.62
68%
Q1/26
Mar 29, 2026
9.5B
510.9M
5.4%
0.45
0.62
138%
Q4/25
Dec 28, 2025
9.9B
293.3M
3.0%
0.26
0.62
238%
Q3/25*
Sep 28, 2025
9.6B
133.2M
1.4%
–
0.62
–
Q2/25
Jun 29, 2025
9.5B
558.3M
5.9%
0.49
0.61
124%
Q1/25
Mar 30, 2025
8.8B
384.2M
4.4%
0.34
0.61
179%
Q4/24
Dec 29, 2024
9.4B
780.8M
8.3%
0.69
0.61
88%
Q3/24*
Sep 29, 2024
9.1B
909.2M
10.0%
–
0.61
–
Q2/24
Jun 30, 2024
9.1B
1.1B
11.6%
0.93
0.57
61%
Q1/24
Mar 31, 2024
8.6B
772.4M
9.0%
0.68
0.57
84%
Q4/23
Dec 31, 2023
9.4B
1.0B
10.9%
0.90
0.57
63%
Q3/23*
Oct 1, 2023
9.4B
1.2B
13.0%
–
0.57
–
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Jun 11, 2026Brewer BradyChief executive (CEO)Open-market sale · 10b5-1 plan588 shares · $58.8K · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score +40
Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+15
Highs and lows-10
Relative strength-15
Volatility and trend strength
ADX 14 (trend strength)29.7
Rel. strength 60 d−1.3%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.