Gross margin
77.5% Fiscal year 2025
Rank 89 of 100: higher than 89% of 153 peers (All). strong.
Rank 87 of 100: higher than 87% of 57 peers (Sector). strong.
Median Technology: 56.1%
Share of revenue left after the direct cost of the products sold.
ServiceNow is a US enterprise software provider. Its cloud platform automates workflows such as IT incident reports, HR requests and customer service, increasingly with AI support. Customers are large companies and government agencies worldwide. As of Oct 11, 2026
ServiceNow provides solutions with which organizations digitize workflows and orchestrate, secure and manage artificial intelligence. Its core is the cloud-based ServiceNow AI Platform, which connects people, processes and data. Through Now Assist, artificial intelligence tools are available, and customers can create their own agents using natural language or integrate third-party models. The products are divided into the areas Technology, customer relationships and industries, Core Business, and Creator and Other. Its offerings include solutions for IT service management, security incidents and customer service, for example. The Core Business area supports workflows in HR, legal, finance, supply chain and facilities management.
Automatically summarized from SEC annual report (10-K, filed Jan 29, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Pattern detected on Oct 15, 2026. The pattern applies for at most 15 trading days.
What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.
This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
ServiceNow · Sector Technology · amounts in USD
Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Jan 29, 2026.
Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.
Fiscal year to Dec 31, 2025
77.5% Fiscal year 2025
Rank 89 of 100: higher than 89% of 153 peers (All). strong.
Rank 87 of 100: higher than 87% of 57 peers (Sector). strong.
Median Technology: 56.1%
Share of revenue left after the direct cost of the products sold.
13.7% Fiscal year 2025
Rank 47 of 100: higher than 47% of 192 peers (All). medium.
Rank 49 of 100: higher than 49% of 60 peers (Sector). medium.
Median Technology: 14.2%
Operating income divided by revenue: what the core business earns before interest and taxes.
13.2% Fiscal year 2025
Rank 50 of 100: higher than 50% of 237 peers (All). medium.
Rank 52 of 100: higher than 52% of 63 peers (Sector). medium.
Median Technology: 12.5%
Profit after all costs, interest and taxes divided by revenue.
13.5% Fiscal year 2025
Rank 42 of 100: higher than 42% of 218 peers (All). medium.
Rank 48 of 100: higher than 48% of 61 peers (Sector). medium.
Median Technology: 13.5%
Net income divided by equity at fiscal year end.
6.7% Fiscal year 2025 (total assets at year end)
Rank 56 of 100: higher than 56% of 238 peers (All). medium.
Rank 55 of 100: higher than 55% of 63 peers (Sector). medium.
Median Technology: 5.9%
Net income divided by total assets at fiscal year end.
49.8% Fiscal year 2025
Rank 69 of 100: higher than 69% of 239 peers (All). strong.
Rank 48 of 100: higher than 48% of 63 peers (Sector). medium.
Median Technology: 51.6%
Equity as a share of total assets. Usually low for banks.
34.5% Fiscal year 2025
Rank 89 of 100: higher than 89% of 213 peers (All). strong.
Rank 81 of 100: higher than 81% of 62 peers (Sector). strong.
Median Technology: 19.0%
Free cash flow divided by revenue.
4.6B USD Fiscal year 2025
Operating cash flow minus capital expenditure on property and equipment.
+22.4% per year
Rank 79 of 100: higher than 79% of 230 peers (All). strong.
Rank 64 of 100: higher than 64% of 59 peers (Sector). medium.
Median Technology: +14.3%
Average growth per year over 3 fiscal years.
+24.1% per year
Rank 79 of 100: higher than 79% of 217 peers (All). strong.
Rank 69 of 100: higher than 69% of 54 peers (Sector). strong.
Median Technology: +14.5%
Average growth per year over 5 fiscal years.
+29.4% per year
Rank 95 of 100: higher than 95% of 157 peers (All). strong.
Rank 91 of 100: higher than 91% of 37 peers (Sector). strong.
Median Technology: +12.4%
Average growth per year over 10 fiscal years.
+73.5% per year
Rank 97 of 100: higher than 97% of 157 peers (All). strong.
Rank 89 of 100: higher than 89% of 32 peers (Sector). strong.
Median Technology: +19.2%
Growth of earnings per share per year, adjusted for stock splits.
+69.9% per year
Rank 95 of 100: higher than 95% of 146 peers (All). strong.
Rank 90 of 100: higher than 90% of 34 peers (Sector). strong.
Median Technology: +17.0%
Growth of earnings per share per year, adjusted for stock splits.
6 of 9 Fiscal year 2025
Rank 45 of 100: higher than 45% of 134 peers (All). medium.
Rank 43 of 100: higher than 43% of 44 peers (Sector). medium.
Median Technology: 6.0 of 9
Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.
0.12 at fiscal year end
Rank 87 of 100: lower than 87% of 199 peers (All). strong.
Rank 79 of 100: lower than 79% of 54 peers (Sector). strong.
Median Technology: 0.41
Long-term financial debt divided by equity.
1.00 at fiscal year end
Rank 24 of 100: higher than 24% of 215 peers (All). weak.
Rank 15 of 100: higher than 15% of 63 peers (Sector). weak.
Median Technology: 2.02
Current assets divided by current liabilities.
+3.4% in 5 years
Rank 34 of 100: lower than 34% of 199 peers (All). medium.
Rank 48 of 100: lower than 48% of 51 peers (Sector). medium.
Median Technology: +2.8%
Change in diluted share count. Negative = share buybacks, positive = new shares.
Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.
Price-based criteria (P/E, dividend yield) are shown to signed-in users.
Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
No reported values for “Dividend per share” in this interval.
No reported values for “Dividend per share” in this interval.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 13.3B USD · Net income 1.7B USD · Net margin 13.2%
Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.
Of 100 USD of revenue, 77.5 USD gross profit, 13.7 USD operating income and 13.2 USD net income remained.
| Item | Amount | of revenue |
|---|---|---|
| Revenue | 13.3B USD | 100.0% |
| Gross profit | 10.3B USD | 77.5% |
| Cost of revenue | 3.0B USD | 22.5% |
| Operating income | 1.8B USD | 13.7% |
| Research & development | 3.0B USD | 22.3% |
| Other operating expenses | 5.5B USD | 41.5% |
| Net income | 1.7B USD | 13.2% |
| Taxes, interest & other (net) | 76.0M USD | 0.6% |
Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.
The operating margin rose in 5 years from 4.4% to 13.7%.
Gross marginOperating marginNet marginReturn on equity rose in 5 years from 4.2% to 13.5%.
Return on equityReturn on assetsThe equity ratio rose in 5 years from 32.5% to 49.8%.
EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.The current ratio fell in 5 years from 1.21 to 1.00.
Current ratioFree cash flow rose in 5 years from 1.4B USD to 4.6B USD.
Operating cash flowCapital expenditureFree cash flow in USDThe share count rose in 5 years by 3.4% – more new shares were issued than repurchased (dilution).
Diluted share countFrom annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.
How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.
Over 5 years, 3.1B USD went back to shareholders, 100% of it through share repurchases. That is 21% of the free cash flow of those years.
Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USDDividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.
Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users. Log in
ServiceNow next to 8 stocks of the sector Technology we cover that are closest in revenue. Click a column header to sort the table.
| Symbol | Revenue (FY) | Growth 5 yrs | Gross margin | Op. margin | Net margin | ROE | Equity ratio | FCF margin | Piotroski |
|---|---|---|---|---|---|---|---|---|---|
| TXN Texas Instruments | 17.7B USD | +4.1% | 57.0% | 34.1% | 28.3% | 30.7% | 47.1% | 14.7% | 6/9 |
| GLW Corning Inc. | 15.6B USD | +6.7% | 36.0% | 14.6% | 10.2% | 13.5% | 38.1% | 9.0% | 7/9 |
| KLAC KLA Corporation | 13.6B USD | +14.4% | 61.3% | – | 35.6% | 76.1% | 35.4% | 27.7% | 8/9 |
| NOW ServiceNow this stock | 13.3B USD | +24.1% | 77.5% | 13.7% | 13.2% | 13.5% | 49.8% | 34.5% | 6/9 |
| WDC Western Digital | 12.9B USD | −5.3% | 48.9% | 34.5% | 72.9% | 106.3% | 63.9% | 27.2% | 7/9 |
| STX Seagate Technology | 12.2B USD | +2.7% | 45.6% | 33.6% | 26.1% | 146.9% | 21.7% | 25.5% | 8/9 |
| MSI Motorola Solutions | 11.7B USD | +9.5% | 51.7% | 25.6% | 18.4% | 89.4% | 12.4% | 22.0% | 6/9 |
| PANW Palo Alto Networks | 11.5B USD | +22.0% | 70.4% | 6.1% | 2.7% | 1.1% | 56.7% | 35.8% | 4/9 |
| ADI Analog Devices | 11.0B USD | +14.5% | 61.5% | 26.6% | 20.6% | 6.7% | 70.5% | 38.8% | 8/9 |
| Median of the sector 63 symbols | 11.0B USD | +14.5% | 56.1% | 14.2% | 12.5% | 13.5% | 51.6% | 19.0% | 6/9 |
Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).
Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).
+24.1% per year, last 5 years
Sector Technology: median +13.5% (88 symbols)
What does this mean? Revenue: over 5 years it grew by 24.1% per year on average – at least as fast as the median company in the sector (+13.5%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+71.3% per year, last 5 years
Sector Technology: median +13.3% (62 symbols)
per share: +69.9% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 71.3% per year on average – at least as fast as the median company in the sector (+13.3%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
13.2% last fiscal year
Sector Technology: median 12.5% (97 symbols)
What does this mean? Of every 100 USD in revenue, 13.16 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 2.6%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
0.43 latest balance sheet
Sector Technology: median 0.45 (79 symbols)
What does this mean? For every 1 USD of equity there is 0.43 USD of financial debt – no more than the median company in the sector (0.45). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
– Dividend / earnings per share
Sector Technology: median 30% (36 symbols)
What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
7 of 10 fiscal years with a profit
What does this mean? In 7 of the last 10 fiscal years the bottom line showed a profit. 3 years ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 13.3B | 1.7B | 13.2% | 1.67 | – | – |
| 2024 | Dec 31, 2024 | 11.0B | 1.4B | 13.0% | 1.37 | – | – |
| 2023 | Dec 31, 2023 | 9.0B | 1.7B | 19.3% | 1.68 | – | – |
| 2022 | Dec 31, 2022 | 7.2B | 325.0M | 4.5% | 0.32 | – | – |
| 2021 | Dec 31, 2021 | 5.9B | 230.1M | 3.9% | 0.23 | – | – |
| 2020 | Dec 31, 2020 | 4.5B | 118.5M | 2.6% | 0.12 | – | – |
| 2019 | Dec 31, 2019 | 3.5B | 626.7M | 18.1% | 0.64 | – | – |
| 2018 | Dec 31, 2018 | 2.6B | −26.7M | −1.0% | −0.03 | – | – |
| 2017 | Dec 31, 2017 | 1.9B | −149.1M | −7.7% | −0.14 | – | – |
| 2016 | Dec 31, 2016 | 1.4B | −451.8M | −32.5% | – | – | – |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 30, 2026 | 4.0B | 298.0M | 7.5% | 0.29 | – | – |
| Q1/26 | Mar 31, 2026 | 3.8B | 469.0M | 12.4% | 0.45 | – | – |
| Q4/25* | Dec 31, 2025 | 3.6B | 401.0M | 11.2% | – | – | – |
| Q3/25 | Sep 30, 2025 | 3.4B | 502.0M | 14.7% | – | – | – |
| Q2/25 | Jun 30, 2025 | 3.2B | 385.0M | 12.0% | 0.37 | – | – |
| Q1/25 | Mar 31, 2025 | 3.1B | 460.0M | 14.9% | 0.44 | – | – |
| Q4/24* | Dec 31, 2024 | 3.0B | 384.0M | 13.0% | – | – | – |
| Q3/24 | Sep 30, 2024 | 2.8B | 432.0M | 15.4% | 0.41 | – | – |
| Q2/24 | Jun 30, 2024 | 2.6B | 262.0M | 10.0% | 0.25 | – | – |
| Q1/24 | Mar 31, 2024 | 2.6B | 347.0M | 13.3% | 0.33 | – | – |
| Q4/23* | Dec 31, 2023 | 2.4B | 295.0M | 12.1% | – | – | – |
| Q3/23 | Sep 30, 2023 | 2.3B | 242.0M | 10.6% | 0.23 | – | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Per-share values adjusted for stock split Stock splitA company divides each share into several new ones; the value of the company stays the same. We convert per-share values from before the split to today’s scale.Example: Split 4 : 1, earnings per share before $11.89 → comparable today $2.97.More in the Academy: Lesson revenue, profit and margin 5:1 (between Jul 24, 2025 and Jan 29, 2026). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $1.9M3 people | −$1.9M |
| 6 months | $00 people | $3.8M5 people | −$3.8M |
| 12 months | $3.0M1 person | $9.3M10 people | −$6.3M |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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