NKE Nike, Inc.

XNYS Down Alert

Consumer Discretionary

· How we analyze

About the company

Nike is a sporting goods maker from Oregon. The company sells athletic shoes, apparel and equipment under the Nike, Jordan and Converse brands. Sales run through its own stores, online and sporting goods retailers worldwide. As of Oct 13, 2026

Fact sheet (from the annual report) Rubber and plastic footwear (athletic shoes) · Beaverton, USA

NIKE designs and markets athletic footwear, apparel, equipment and accessories worldwide. The products appear under the NIKE, Jordan and Converse brands. Converse designs casual sneakers, apparel and accessories, for example under the Chuck Taylor and All Star names. The offering also includes balls, bags, socks and other sports accessories. Sales run through its own stores and digital platforms as well as through wholesale customers such as sporting goods stores and shoe stores. Almost all products are made by independent contract manufacturers outside the United States.

Automatically summarized from SEC annual report (10-K, filed Jul 15, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −0.9%
  • 7 days −0.8%
  • 30 days +5.1%
  • 1 year −45.2%
Day range (last trading day)
−0.6%Price at 36% of the range+1.1%
52-week range
−14.9%Price at 15% of the range+84.1%
Distance from the all-time high
−79.0%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Double bottom · Analysis method

The price of NKE is currently in no zone of this method. The check runs daily after the market close.

Whether a price will soon reach a zone, you see from Watcher. Plans and pricing

How the zone is formed

What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.

Buy zone: retest of the neckline (up to 1 ATR above it). Stop: just below the second low. Targets: height of the pattern from the neckline (1.0× and 1.618×).

The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice

Fundamental analysis

Nike, Inc. · Sector Consumer Discretionary · amounts in USD

Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Jul 15, 2026.

In short

  • Light yellow: Revenue grew over 5 years (+0.8% per year), more slowly than the sector median.
  • Light red: Net income (total) shrank over 5 years (−11.5% per year); per share −10.0% per year.
  • Light yellow: Net margin 6.7%, below the sector median (9.4%).
  • Light green: Debt not higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.
  • Light yellow: High payout ratio (78% of earnings).

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2017 (Jun 1, 2016 – May 31, 2017): Revenue 34.4B USD · Net income 4.2B USD · Net margin 12.3%
  2. Fiscal year 2018 (Jun 1, 2017 – May 31, 2018): Revenue 36.4B USD · Net income 1.9B USD · Net margin 5.3%
  3. Fiscal year 2019 (Jun 1, 2018 – May 31, 2019): Revenue 39.1B USD · Net income 4.0B USD · Net margin 10.3%
  4. Fiscal year 2020 (Jun 1, 2019 – May 31, 2020): Revenue 37.4B USD · Net income 2.5B USD · Net margin 6.8%
  5. Fiscal year 2021 (Jun 1, 2020 – May 31, 2021): Revenue 44.5B USD · Net income 5.7B USD · Net margin 12.9%
  6. Fiscal year 2022 (Jun 1, 2021 – May 31, 2022): Revenue 46.7B USD · Net income 6.0B USD · Net margin 12.9%
  7. Fiscal year 2023 (Jun 1, 2022 – May 31, 2023): Revenue 51.2B USD · Net income 5.1B USD · Net margin 9.9%
  8. Fiscal year 2024 (Jun 1, 2023 – May 31, 2024): Revenue 51.4B USD · Net income 5.7B USD · Net margin 11.1%
  9. Fiscal year 2025 (Jun 1, 2024 – May 31, 2025): Revenue 46.3B USD · Net income 3.2B USD · Net margin 7.0%
  10. Fiscal year 2026 (Jun 1, 2025 – May 31, 2026): Revenue 46.4B USD · Net income 3.1B USD · Net margin 6.7%

Fiscal year 2026 (Jun 1, 2025 – May 31, 2026): Revenue 46.4B USD · Net income 3.1B USD · Net margin 6.7%

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+0.8% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 0.8% per year on average, but more slowly than the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light red: shrinking

−11.5% per year, last 5 years

Sector Consumer Discretionary: median +9.7% (30 symbols)

per share: −10.0% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it fell by 11.5% per year on average. The median company in the sector reached +9.7% per year.

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light yellow: below sector

6.7% last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Of every 100 USD in revenue, 6.70 USD remained as profit – less than the median company in the sector (9.4%). Five years ago the margin was 12.9%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light green: lower than sector

0.39 latest balance sheet

Sector Consumer Discretionary: median 0.76 (25 symbols)

What does this mean? For every 1 USD of equity there is 0.39 USD of financial debt – no more than the median company in the sector (0.76). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light yellow: high

78% Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? Of every 1 USD of earnings per share, 0.78 USD went to shareholders as a dividend. Little buffer remains for weaker years. Median company in the sector: 32%.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
46.4B USD
Revenue vs. prior year
+0.2%
Net income (FY)
3.1B USD
Net income vs. prior year
−3.4%
EPS (FY)
2.10 USD
13F funds with a position
1 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
–
Fiscal year to May 31, 2026 · 10-K filed Jul 15, 2026 · Balance sheet Aug 31, 2026 (filed Oct 2, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2026May 31, 2026 46.4B3.1B 6.7% 2.10 1.63 78%
2025May 31, 2025 46.3B3.2B 7.0% 2.16 1.57 73%
2024May 31, 2024 51.4B5.7B 11.1% 3.73 1.45 39%
2023May 31, 2023 51.2B5.1B 9.9% 3.23 1.33 41%
2022May 31, 2022 46.7B6.0B 12.9% 3.75 1.19 32%
2021May 31, 2021 44.5B5.7B 12.9% 3.56 1.07 30%
2020May 31, 2020 37.4B2.5B 6.8% 1.60 0.96 60%
2019May 31, 2019 39.1B4.0B 10.3% 2.49 0.86 35%
2018May 31, 2018 36.4B1.9B 5.3% 1.17 0.78 67%
2017May 31, 2017 34.4B4.2B 12.3% 2.51 0.70 28%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q3/26Aug 31, 2026 11.2B712.0M 6.3% 0.48 0.41 85%
Q2/26*May 31, 2026 11.0B1.1B 9.7% – 0.41 –
Q1/26Feb 28, 2026 11.3B520.0M 4.6% 0.35 0.41 117%
Q4/25Nov 30, 2025 12.4B792.0M 6.4% 0.53 0.41 77%
Q3/25Aug 31, 2025 11.7B727.0M 6.2% 0.49 0.40 82%
Q2/25*May 31, 2025 11.1B211.0M 1.9% – 0.40 –
Q1/25Feb 28, 2025 11.3B794.0M 7.0% 0.54 0.40 74%
Q4/24Nov 30, 2024 12.4B1.2B 9.4% 0.78 0.40 51%
Q3/24Aug 31, 2024 11.6B1.1B 9.1% 0.70 0.37 53%
Q2/24*May 31, 2024 12.6B1.5B 11.9% – 0.37 –
Q1/24Feb 29, 2024 12.4B1.2B 9.4% 0.77 0.37 48%
Q4/23Nov 30, 2023 13.4B1.6B 11.8% 1.03 0.37 36%

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $771.3K5 people −$771.3K
6 months $00 people $1.6M5 people −$1.6M
12 months $8.2M5 people $7.7M6 people +$469.2K

Latest transactions

  • Sep 9, 2026 McCartney Philip Officer Open-market sale · 10b5-1 plan 2,559 shares · $96.2K · SEC
  • Sep 9, 2026 Leinwand Robert Officer Open-market sale · 10b5-1 plan 3,646 shares · $137.1K · SEC
  • Sep 9, 2026 Alagirisamy Venkatesh Officer Open-market sale · 10b5-1 plan 3,671 shares · $138.0K · SEC
  • Aug 7, 2026 Montagne Amy Officer Open-market sale 4,867 shares · $204.7K · SEC
  • Aug 5, 2026 Leinwand Robert Officer Open-market sale · 10b5-1 plan 821 shares · $34.2K · SEC
  • Aug 5, 2026 Alagirisamy Venkatesh Officer Open-market sale · 10b5-1 plan 890 shares · $37.0K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score -40

Price vs. EMA 50+15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)+15
Highs and lows-20
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)25.5
Rel. strength 60 d−12.8%

ATR and moving averages as price values only when logged in.

More stocks from Consumer Discretionary

All symbols in this sector

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