MCD McDonald's

XNYS Sideways Alert

Consumer Discretionary

· How we analyze

About the company

McDonald’s is a fast-food restaurant chain from Chicago. Most restaurants are run by franchisees; the company earns rent, royalties and income from its own restaurants. It is known for the Big Mac, fries and McCafé, in more than 100 countries. As of Oct 13, 2026

Fact sheet (from the annual report) Restaurants · Chicago, USA

McDonald’s grants franchise licenses for restaurants and also operates its own restaurants in more than 100 countries. At the end of 2025 almost all restaurants were run by franchisees. Revenue consists of sales at company-operated restaurants and fees from franchised restaurants. Under conventional franchise agreements, the company generally owns the land and building itself or has leased them long-term; the franchisee pays for equipment, signs, seating and decor. The menu includes hamburgers, french fries, desserts and drinks such as coffee, among other things.

Automatically summarized from SEC annual report (10-K, filed Feb 24, 2026) (website of the US Securities and Exchange Commission) · reviewed Oct 15, 2026

Price performance at a glance

Last 30 trading days
  • Today −0.5%
  • 7 days +1.2%
  • 30 days +5.5%
  • 1 year −19.5%
Day range (last trading day)
−0.4%Price at 61% of the range+0.3%
52-week range
−8.1%Price at 18% of the range+37.0%
Distance from the all-time high
−27.0%

Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Double bottom · Analysis method

This method currently detects no pattern for MCD. The check runs daily after the close.

You see new patterns immediately from Watcher, on the free plan 2 days after they form. Plans and pricing

What does the pattern show?

What is this? The price has formed two similarly deep lows and broken above the neckline between them. This is seen as a sign that the downward move is ending.

This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice

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Symbol on TradingView: NYSE:MCD

Fundamental analysis

McDonald's · Sector Consumer Discretionary · amounts in USD

Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Feb 24, 2026.

Quality checks

Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.

Fiscal year to Dec 31, 2025

Quality Profitability, consistency, balance sheet · 2 without data 5 of 6 criteria met Growth Revenue and earnings per share 6 of 7 criteria met Dividend Level, consistency, coverage · 1 without data 6 of 6 criteria met Financial strength Piotroski, debt, liquidity · 1 without data 2 of 5 criteria met

Quality 5 of 6 met · 2 without data

  • no data: Gross margin above 40% not stated in the SEC filings
  • met: Operating margin above 15% 46.1%
  • met: Net margin above 10% 31.9%
  • no data: Return on equity above 15% negative equity
  • met: Free cash flow margin above 10% 26.7%
  • met: Profit in each of the last 5 fiscal years 5 of 5
  • met: Free cash flow positive in each of the last 3 fiscal years 3 of 3
  • not met: Equity ratio above 30% −3.0%
Operating margin

46.1% Fiscal year 2025

Rank 95 of 100: higher than 95% of 192 peers (All). strong.

Rank 98 of 100: higher than 98% of 20 peers (Sector). strong.

Median Consumer Discretionary: 11.5%

Operating income divided by revenue: what the core business earns before interest and taxes.

Net margin

31.9% Fiscal year 2025

Rank 88 of 100: higher than 88% of 237 peers (All). strong.

Rank 98 of 100: higher than 98% of 21 peers (Sector). strong.

Median Consumer Discretionary: 8.6%

Profit after all costs, interest and taxes divided by revenue.

Return on assets

14.4% Fiscal year 2025 (total assets at year end)

Rank 83 of 100: higher than 83% of 238 peers (All). strong.

Rank 93 of 100: higher than 93% of 21 peers (Sector). strong.

Median Consumer Discretionary: 9.4%

Net income divided by total assets at fiscal year end.

Equity ratio

−3.0% Fiscal year 2025

Rank 5 of 100: higher than 5% of 239 peers (All). weak.

Rank 25 of 100: higher than 25% of 22 peers (Sector). weak.

Median Consumer Discretionary: 26.1%

Equity as a share of total assets. Usually low for banks.

Free cash flow margin

26.7% Fiscal year 2025

Rank 80 of 100: higher than 80% of 213 peers (All). strong.

Rank 93 of 100: higher than 93% of 21 peers (Sector). strong.

Median Consumer Discretionary: 8.9%

Free cash flow divided by revenue.

Free cash flow

7.2B USD Fiscal year 2025

Operating cash flow minus capital expenditure on property and equipment.

Growth 6 of 7 met

  • met: Over 3 years, revenue grew by more than 5% per year +5.1%
  • met: Over 5 years, revenue grew by more than 5% per year +7.0%
  • not met: Over 10 years, revenue grew by more than 5% per year +0.6%
  • met: Over 3 years, EPS grew by more than 5% per year +12.8%
  • met: Over 5 years, EPS grew by more than 5% per year +13.6%
  • met: Revenue rose in at least 4 of the last 5 fiscal years 4 of 5
  • met: Revenue rose in the last fiscal year +3.7%
Revenue growth 3 years

+5.1% per year

Rank 36 of 100: higher than 36% of 230 peers (All). medium.

Rank 34 of 100: higher than 34% of 22 peers (Sector). medium.

Median Consumer Discretionary: +6.2%

Average growth per year over 3 fiscal years.

Revenue growth 5 years

+7.0% per year

Rank 29 of 100: higher than 29% of 217 peers (All). weak.

Rank 31 of 100: higher than 31% of 21 peers (Sector). weak.

Median Consumer Discretionary: +12.7%

Average growth per year over 5 fiscal years.

Revenue growth 10 years

+0.6% per year

Rank 11 of 100: higher than 11% of 157 peers (All). weak.

Rank 8 of 100: higher than 8% of 18 peers (Sector). weak.

Median Consumer Discretionary: +6.3%

Average growth per year over 10 fiscal years.

EPS growth 3 years

+12.8% per year

Rank 53 of 100: higher than 53% of 157 peers (All). medium.

Rank 71 of 100: higher than 71% of 12 peers (Sector). strong.

Median Consumer Discretionary: +7.4%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 5 years

+13.6% per year

Rank 49 of 100: higher than 49% of 146 peers (All). medium.

Rank 46 of 100: higher than 46% of 12 peers (Sector). medium.

Median Consumer Discretionary: +14.6%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 10 years

+9.6% per year

Rank 46 of 100: higher than 46% of 140 peers (All). medium.

Rank 43 of 100: higher than 43% of 15 peers (Sector). medium.

Median Consumer Discretionary: +10.1%

Growth of earnings per share per year, adjusted for stock splits.

Dividend 6 of 6 met · 1 without data

  • met: Pays a dividend 7.17 USD
  • met: Payout ratio at most 60% of earnings 60%
  • met: Dividend paid in each of the last 5 fiscal years 5 of 5
  • met: Dividend per share never lowered in the last 5 fiscal years Dividend per share as filed with the SEC, including special dividends; a one-off higher prior year does not count as a cut. never
  • met: Dividend per share higher than 5 years ago +7.3%
  • no data: Free cash flow per share covers the dividend not stated in the SEC filings
  • met: Dividends paid over the last 5 years covered by free cash flow 67% of free cash flow
Payout ratio

60% Fiscal year 2025

Dividend per share divided by earnings per share.

Dividend growth 5 years

+7.3% per year

Rank 38 of 100: higher than 38% of 118 peers (All). medium.

Rank 4 of 100: higher than 4% of 12 peers (Sector). weak.

Median Consumer Discretionary: +23.8%

Growth of the dividend per share per year.

Financial strength 2 of 5 met · 1 without data

  • no data: Piotroski F-Score at least 7 of 9 too many criteria without data 6 of 7 · 2 without data
  • not met: Long-term debt no higher than equity negative equity
  • not met: Current assets cover current liabilities 0.95
  • not met: Positive equity −1.8B USD
  • met: In 5 years, share count up by at most 5% −9.1%
  • met: Free cash flow positive in the last fiscal year 7.2B USD
Piotroski F-Score

6 of 7 Fiscal year 2025

No rank: not all 9 criteria have data.

Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.

Debt / equity

negative equity at fiscal year end

No rank: too few peers or not computed yet.

Long-term financial debt divided by equity.

Liquidity (current ratio)

0.95 at fiscal year end

Rank 20 of 100: higher than 20% of 215 peers (All). weak.

Rank 20 of 100: higher than 20% of 22 peers (Sector). weak.

Median Consumer Discretionary: 1.15

Current assets divided by current liabilities.

Change in share count

−9.1% in 5 years

Rank 78 of 100: lower than 78% of 199 peers (All). strong.

Rank 70 of 100: lower than 70% of 22 peers (Sector). strong.

Median Consumer Discretionary: −7.4%

Change in diluted share count. Negative = share buybacks, positive = new shares.

The 9 criteria of the Piotroski F-Score
  • met: Profit in the last fiscal year (positive return on assets)
  • met: Positive operating cash flow
  • met: Return on assets higher than the prior year
  • met: Operating cash flow higher than net income
  • met: Long-term debt relative to total assets fell
  • not met: Liquidity (current assets / current liabilities) rose
  • no data: No additional shares (diluted share count did not rise)
  • no data: Gross margin higher than the prior year
  • met: Revenue relative to total assets higher than the prior year

Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.

Price-based criteria (P/E, dividend yield) are shown to signed-in users.

Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.

In short

  • Light yellow: Revenue grew over 5 years (+7.0% per year), more slowly than the sector median.
  • Light green: Net income (total) grew over 5 years (+12.6% per year), at least as fast as the sector median; per share +13.6% per year.
  • Light green: Net margin 31.9%, above the sector median (9.4%).
  • Light green: Profit in each of the last 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 24.6B USD · Net income 4.7B USD · Net margin 19.0%
  2. Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 22.8B USD · Net income 5.2B USD · Net margin 22.8%
  3. Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 21.0B USD · Net income 5.9B USD · Net margin 28.2%
  4. Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 21.1B USD · Net income 6.0B USD · Net margin 28.6%
  5. Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 19.2B USD · Net income 4.7B USD · Net margin 24.6%
  6. Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 23.2B USD · Net income 7.5B USD · Net margin 32.5%
  7. Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 23.2B USD · Net income 6.2B USD · Net margin 26.6%
  8. Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 25.5B USD · Net income 8.5B USD · Net margin 33.2%
  9. Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 25.9B USD · Net income 8.2B USD · Net margin 31.7%
  10. Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income 8.6B USD · Net margin 31.9%

Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income 8.6B USD · Net margin 31.9%

Figures over time

Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.

Money flow in fiscal year 2025

Of 100 USD of revenue, 46.1 USD operating income and 31.9 USD net income remained.

Money flow as a table
Fiscal year 2025, amounts in USD, share of revenue
ItemAmountof revenue
Revenue26.9B USD100.0%
Operating income12.4B USD46.1%
Cost of revenue and operating expenses14.5B USD53.9%
Net income8.6B USD31.9%
Interest expense1.6B USD5.9%
Taxes & other (net)2.2B USD8.4%

Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.

Margins

The operating margin rose in 5 years from 38.1% to 46.1%.

Operating marginNet margin
  1. Fiscal year 2016: Operating margin 31.5% · Net margin 19.0%
  2. Fiscal year 2017: Operating margin 41.9% · Net margin 22.8%
  3. Fiscal year 2018: Operating margin 42.0% · Net margin 28.2%
  4. Fiscal year 2019: Operating margin 43.0% · Net margin 28.6%
  5. Fiscal year 2020: Operating margin 38.1% · Net margin 24.6%
  6. Fiscal year 2021: Operating margin 44.6% · Net margin 32.5%
  7. Fiscal year 2022: Operating margin 40.4% · Net margin 26.6%
  8. Fiscal year 2023: Operating margin 45.7% · Net margin 33.2%
  9. Fiscal year 2024: Operating margin 45.2% · Net margin 31.7%
  10. Fiscal year 2025: Operating margin 46.1% · Net margin 31.9%

Returns

Return on assets rose in 5 years from 9.0% to 14.4%.

Return on assets
  1. Fiscal year 2016: Return on assets 15.1%
  2. Fiscal year 2017: Return on assets 15.4%
  3. Fiscal year 2018: Return on assets 18.1%
  4. Fiscal year 2019: Return on assets 12.7%
  5. Fiscal year 2020: Return on assets 9.0%
  6. Fiscal year 2021: Return on assets 14.0%
  7. Fiscal year 2022: Return on assets 12.2%
  8. Fiscal year 2023: Return on assets 15.1%
  9. Fiscal year 2024: Return on assets 14.9%
  10. Fiscal year 2025: Return on assets 14.4%

Equity and long-term debt

The equity ratio rose in 5 years from −14.9% to −3.0%.

EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.
  1. Fiscal year 2016: Equity −2.2B USD · Long-term debt 26.0B USD
  2. Fiscal year 2017: Equity −3.3B USD · Long-term debt 29.5B USD
  3. Fiscal year 2018: Equity −6.3B USD · Long-term debt 31.1B USD
  4. Fiscal year 2019: Equity −8.2B USD · Long-term debt 34.2B USD
  5. Fiscal year 2020: Equity −7.8B USD · Long-term debt 37.4B USD
  6. Fiscal year 2021: Equity −4.6B USD · Long-term debt 35.6B USD
  7. Fiscal year 2022: Equity −6.0B USD · Long-term debt 35.9B USD
  8. Fiscal year 2023: Equity −4.7B USD · Long-term debt 39.3B USD
  9. Fiscal year 2024: Equity −3.8B USD · Long-term debt 38.4B USD
  10. Fiscal year 2025: Equity −1.8B USD · Long-term debt 40.0B USD

Liquidity (current ratio)

The current ratio fell in 5 years from 1.01 to 0.95.

Current ratio
  1. Fiscal year 2016: Current ratio 1.40
  2. Fiscal year 2017: Current ratio 1.84
  3. Fiscal year 2018: Current ratio 1.36
  4. Fiscal year 2019: Current ratio 0.98
  5. Fiscal year 2020: Current ratio 1.01
  6. Fiscal year 2021: Current ratio 1.78
  7. Fiscal year 2022: Current ratio 1.43
  8. Fiscal year 2023: Current ratio 1.16
  9. Fiscal year 2024: Current ratio 1.19
  10. Fiscal year 2025: Current ratio 0.95

Cash flow

Free cash flow rose in 5 years from 4.6B USD to 7.2B USD.

Operating cash flowCapital expenditureFree cash flow in USD
  1. Fiscal year 2016: Operating cash flow 6.1B USD · Capital expenditure 1.8B USD · Free cash flow 4.2B USD
  2. Fiscal year 2017: Operating cash flow 5.6B USD · Capital expenditure 1.9B USD · Free cash flow 3.7B USD
  3. Fiscal year 2018: Operating cash flow 7.0B USD · Capital expenditure 2.7B USD · Free cash flow 4.2B USD
  4. Fiscal year 2019: Operating cash flow 8.1B USD · Capital expenditure 2.4B USD · Free cash flow 5.7B USD
  5. Fiscal year 2020: Operating cash flow 6.3B USD · Capital expenditure 1.6B USD · Free cash flow 4.6B USD
  6. Fiscal year 2021: Operating cash flow 9.1B USD · Capital expenditure 2.0B USD · Free cash flow 7.1B USD
  7. Fiscal year 2022: Operating cash flow 7.4B USD · Capital expenditure 1.9B USD · Free cash flow 5.5B USD
  8. Fiscal year 2023: Operating cash flow 9.6B USD · Capital expenditure 2.4B USD · Free cash flow 7.3B USD
  9. Fiscal year 2024: Operating cash flow 9.4B USD · Capital expenditure 2.8B USD · Free cash flow 6.7B USD
  10. Fiscal year 2025: Operating cash flow 10.6B USD · Capital expenditure 3.4B USD · Free cash flow 7.2B USD

Share count

The share count fell in 5 years by 9.1% (mostly through share repurchases).

Diluted share count
  1. Fiscal year 2016: Diluted share count 861.2M
  2. Fiscal year 2017: Diluted share count 815.5M
  3. Fiscal year 2018: Diluted share count 785.6M
  4. Fiscal year 2019: Diluted share count 764.9M
  5. Fiscal year 2020: Diluted share count 750.1M
  6. Fiscal year 2021: Diluted share count 751.8M
  7. Fiscal year 2022: Diluted share count 741.3M
  8. Fiscal year 2023: Diluted share count not available
  9. Fiscal year 2024: Diluted share count not available
  10. Fiscal year 2025: Diluted share count not available

From annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.

Dividends and share repurchases

How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.

Dividend per share
7.17 USD · Fiscal year 2025
Dividend growth per year
3 y +8.2%5 y +7.3%10 y +7.6%
Years without a cut
at least 10 as far as the data goes
Payout ratio
of earnings 60% of free cash flow 71%
To shareholders (5 years)
35.3B USD 36% through repurchases
Share count over 5 years
−9.1% fewer shares – each share is a larger stake

Dividend per share

The dividend per share rose in 5 years from 5.04 USD to 7.17 USD.

Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.
  1. Fiscal year 2016: Dividend per share 3.61 USD
  2. Fiscal year 2017: Dividend per share 3.83 USD
  3. Fiscal year 2018: Dividend per share 4.19 USD
  4. Fiscal year 2019: Dividend per share 4.73 USD
  5. Fiscal year 2020: Dividend per share 5.04 USD
  6. Fiscal year 2021: Dividend per share 5.25 USD
  7. Fiscal year 2022: Dividend per share 5.66 USD
  8. Fiscal year 2023: Dividend per share 6.23 USD
  9. Fiscal year 2024: Dividend per share 6.78 USD
  10. Fiscal year 2025: Dividend per share 7.17 USD

Payout ratios

The payout ratio fell in 5 years from 79.9% to 60.0%.

Payout ratio (earnings)Payout ratio (free cash flow)
  1. Fiscal year 2016: Payout ratio (earnings) 66.4% · Payout ratio (free cash flow) 72.2%
  2. Fiscal year 2017: Payout ratio (earnings) 60.1% · Payout ratio (free cash flow) 83.5%
  3. Fiscal year 2018: Payout ratio (earnings) 55.6% · Payout ratio (free cash flow) 77.1%
  4. Fiscal year 2019: Payout ratio (earnings) 60.0% · Payout ratio (free cash flow) 62.5%
  5. Fiscal year 2020: Payout ratio (earnings) 79.9% · Payout ratio (free cash flow) 81.2%
  6. Fiscal year 2021: Payout ratio (earnings) 52.3% · Payout ratio (free cash flow) 55.2%
  7. Fiscal year 2022: Payout ratio (earnings) 67.9% · Payout ratio (free cash flow) 76.0%
  8. Fiscal year 2023: Payout ratio (earnings) 53.9% · Payout ratio (free cash flow) 62.5%
  9. Fiscal year 2024: Payout ratio (earnings) 59.5% · Payout ratio (free cash flow) 73.0%
  10. Fiscal year 2025: Payout ratio (earnings) 60.0% · Payout ratio (free cash flow) 71.2%

What goes back to shareholders

Over 5 years, 35.3B USD went back to shareholders, 36% of it through share repurchases. That is 105% of the free cash flow of those years.

Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USD
  1. Fiscal year 2016: Dividends paid 3.1B USD · Share repurchases 11.2B USD · New shares issued (including employee plans) not available · Free cash flow 4.2B USD
  2. Fiscal year 2017: Dividends paid 3.1B USD · Share repurchases 4.7B USD · New shares issued (including employee plans) not available · Free cash flow 3.7B USD
  3. Fiscal year 2018: Dividends paid 3.3B USD · Share repurchases 5.2B USD · New shares issued (including employee plans) not available · Free cash flow 4.2B USD
  4. Fiscal year 2019: Dividends paid 3.6B USD · Share repurchases 5.0B USD · New shares issued (including employee plans) not available · Free cash flow 5.7B USD
  5. Fiscal year 2020: Dividends paid 3.8B USD · Share repurchases 907.8M USD · New shares issued (including employee plans) not available · Free cash flow 4.6B USD
  6. Fiscal year 2021: Dividends paid 3.9B USD · Share repurchases 845.5M USD · New shares issued (including employee plans) not available · Free cash flow 7.1B USD
  7. Fiscal year 2022: Dividends paid 4.2B USD · Share repurchases 3.9B USD · New shares issued (including employee plans) not available · Free cash flow 5.5B USD
  8. Fiscal year 2023: Dividends paid 4.5B USD · Share repurchases 3.1B USD · New shares issued (including employee plans) not available · Free cash flow 7.3B USD
  9. Fiscal year 2024: Dividends paid 4.9B USD · Share repurchases 2.8B USD · New shares issued (including employee plans) not available · Free cash flow 6.7B USD
  10. Fiscal year 2025: Dividends paid 5.1B USD · Share repurchases 2.1B USD · New shares issued (including employee plans) not available · Free cash flow 7.2B USD

Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.

Valuation over time

Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users.

Sector comparison

McDonald's next to 8 stocks of the sector Consumer Discretionary we cover that are closest in revenue. Click a column header to sort the table.

Sector comparison MCD, sector Consumer Discretionary; last row: sector median
Symbol Revenue (FY) Growth 5 yrsGross marginOp. marginNet marginROEEquity ratioFCF marginPiotroski
NKE Nike, Inc. 46.4B USD +0.8%42.9%–6.7%20.9%38.7%4.7%7/9
SBUX Starbucks 37.2B USD +9.6%–7.9%5.0%–−25.3%6.6%–
BKNG Booking Holdings 26.9B USD +31.7%–32.8%––−19.1%33.8%–
MCD McDonald's this stock 26.9B USD +7.0%–46.1%31.9%–−3.0%26.7%–
MAR Marriott International 26.2B USD +19.9%–15.8%9.9%–−13.7%10.0%–
ROST Ross Stores 22.8B USD +12.7%27.7%11.9%9.4%34.7%39.8%9.7%6/9
CVNA Carvana 20.3B USD +29.5%20.6%9.3%6.9%40.9%26.1%4.4%6/9
RCL Royal Caribbean Group 17.9B USD +52.0%49.4%27.4%23.8%42.5%24.1%6.9%9/9
DASH DoorDash 13.7B USD +36.6%50.9%5.3%6.8%9.3%51.0%15.8%6/9
Median of the sector 22 symbols 26.5B USD +12.7%33.4%11.5%8.6%19.9%26.1%8.9%6/9

Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).

Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+7.0% per year, last 5 years

Sector Consumer Discretionary: median +11.0% (49 symbols)

What does this mean? Revenue: over 5 years it grew by 7.0% per year on average, but more slowly than the median company in the sector (+11.0%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light green: above sector

+12.6% per year, last 5 years

Sector Consumer Discretionary: median +10.4% (32 symbols)

per share: +13.6% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it grew by 12.6% per year on average – at least as fast as the median company in the sector (+10.4%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

31.9% last fiscal year

Sector Consumer Discretionary: median 9.4% (49 symbols)

What does this mean? Of every 100 USD in revenue, 31.85 USD remained as profit – at least as much as the median company in the sector (9.4%). Five years ago the margin was 24.6%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light gray: negative equity

– latest balance sheet

Sector Consumer Discretionary: median 0.82 (31 symbols)

What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light green: covered

60% Dividend / earnings per share

Sector Consumer Discretionary: median 32% (26 symbols)

What does this mean? Of every 1 USD of earnings per share, 0.60 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 32%.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
26.9B USD
Revenue vs. prior year
+3.7%
Net income (FY)
8.6B USD
Net income vs. prior year
+4.1%
EPS (FY)
11.95 USD
13F funds with a position
2 of 9
Funds vs. prior quarter
+1
Shares held vs. prior quarter
+1,663.9%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 24, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Dec 31, 2025 26.9B8.6B 31.9% 11.95 7.17 60%
2024Dec 31, 2024 25.9B8.2B 31.7% 11.39 6.78 60%
2023Dec 31, 2023 25.5B8.5B 33.2% 11.56 6.23 54%
2022Dec 31, 2022 23.2B6.2B 26.6% 8.33 5.66 68%
2021Dec 31, 2021 23.2B7.5B 32.5% 10.04 5.25 52%
2020Dec 31, 2020 19.2B4.7B 24.6% 6.31 5.04 80%
2019Dec 31, 2019 21.1B6.0B 28.6% 7.88 4.73 60%
2018Dec 31, 2018 21.0B5.9B 28.2% 7.54 4.19 56%
2017Dec 31, 2017 22.8B5.2B 22.8% 6.37 3.83 60%
2016Dec 31, 2016 24.6B4.7B 19.0% 5.44 3.61 66%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 30, 2026 7.1B2.4B 33.3% 3.32 1.86 56%
Q1/26Mar 31, 2026 6.5B2.0B 30.4% 2.78 1.86 67%
Q4/25*Dec 31, 2025 7.0B2.2B 30.9% – 1.86 –
Q3/25Sep 30, 2025 7.1B2.3B 32.2% 3.18 1.77 56%
Q2/25Jun 30, 2025 6.8B2.3B 32.9% 3.14 1.77 56%
Q1/25Mar 31, 2025 6.0B1.9B 31.4% 2.60 1.77 68%
Q4/24*Dec 31, 2024 6.4B2.0B 31.6% – 0.00 –
Q3/24Sep 30, 2024 6.9B2.3B 32.8% 3.13 3.44 110%
Q2/24Jun 30, 2024 6.5B2.0B 31.2% 2.80 1.67 60%
Q1/24Mar 31, 2024 6.2B1.9B 31.3% 2.66 1.67 63%
Q4/23*Dec 31, 2023 6.4B2.0B 31.8% – 1.67 –
Q3/23Sep 30, 2023 6.7B2.3B 34.6% 3.17 1.52 48%

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $00 people $0
6 months $00 people $2.4M2 people −$2.4M
12 months $00 people $40.5M8 people −$40.5M

Latest transactions

  • Jun 10, 2026 Erlinger Joseph M. Officer Open-market sale · 10b5-1 plan 5,252 shares · $1.5M · SEC
  • May 28, 2026 Ralls-Morrison Desiree Officer Open-market sale · 10b5-1 plan 2,763 shares · $769.1K · SEC
  • May 26, 2026 Erlinger Joseph M. Officer Open-market sale · 10b5-1 plan 333 shares · $93.3K · SEC
  • Apr 23, 2026 Erlinger Joseph M. Officer Open-market sale · 10b5-1 plan 333 shares · $100.8K · SEC
  • Apr 10, 2026 Erlinger Joseph M. Officer Open-market sale · 10b5-1 plan 2,626 shares · $806.2K · SEC
  • Mar 23, 2026 Erlinger Joseph M. Officer Open-market sale · 10b5-1 plan 333 shares · $104.4K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score -30

Price vs. EMA 50+15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)+15
Highs and lows-10
Relative strength-15

Volatility and trend strength

ADX 14 (trend strength)31.7
Rel. strength 60 d−6.9%

ATR and moving averages as price values only when logged in.

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