Salesforce, based in San Francisco, offers cloud-based customer relationship management (CRM) software. The programs support sales, customer service and marketing. The company also owns Slack, Tableau and MuleSoft and offers AI assistants under the name Agentforce. As of Oct 13, 2026
As of Oct 13, 2026Fact sheet (from the annual report)Software (packaged programs) · San Francisco, USAfull fact sheet
Salesforce offers technology for managing customer relationships and was founded in 1999. The Agentforce 360 platform combines offerings for sales, customer service, marketing, commerce, collaboration, data management, integration and analytics. With Agentforce, customers deploy autonomous artificial intelligence agents for employees and customers. Slack serves as the conversational interface through which users work with applications and agents. Sales are made worldwide, mostly by subscription, directly and indirectly through partners. On the AppExchange marketplace, third-party providers sell their own applications that run on the platform.
Our own calculation from the exchange’s daily candles, as of Oct 27, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Pullback in trend · Analysis method
The price of CRM is currently in no zone of this method. The check runs daily after the market close.
Whether a price will soon reach a zone, you see from Watcher. Plans and pricing
How the zone is formed
What is this? In an intact uptrend (price above the 200-day line, 50-day line rising), the price pulls back to the 50-day line after a rise and closes back above it.
Buy zone: around the 50-day line (± 0.5 ATR). Stop: 1.5 ATR below it. Target 1: the last high, Target 2: 2 ATR above it.
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
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SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
Salesforce · Sector Technology · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Mar 2, 2026.
In short
Light green: Revenue grew over 5 years (+14.3% per year), at least as fast as the sector median.
Light yellow: Net income (total) grew over 5 years (+12.9% per year), more slowly than the sector median; per share +12.2% per year.
Light green: Net margin 18.0%, above the sector median (12.5%).
Light red: Debt much higher than usual in the sector.
Light green: Profit in each of the last 10 fiscal years.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
020B40B60B
2017Fiscal year 2017 (Feb 1, 2016 – Jan 31, 2017): Revenue 8.4B USD · Net income 179.6M USD · Net margin 2.1%
2018Fiscal year 2018 (Feb 1, 2017 – Jan 31, 2018): Revenue 10.5B USD · Net income 127.5M USD · Net margin 1.2%
2019Fiscal year 2019 (Feb 1, 2018 – Jan 31, 2019): Revenue 13.3B USD · Net income 1.1B USD · Net margin 8.4%
2020Fiscal year 2020 (Feb 1, 2019 – Jan 31, 2020): Revenue 17.1B USD · Net income 126.0M USD · Net margin 0.7%
2021Fiscal year 2021 (Feb 1, 2020 – Jan 31, 2021): Revenue 21.3B USD · Net income 4.1B USD · Net margin 19.2%
2022Fiscal year 2022 (Feb 1, 2021 – Jan 31, 2022): Revenue 26.5B USD · Net income 1.4B USD · Net margin 5.5%
2023Fiscal year 2023 (Feb 1, 2022 – Jan 31, 2023): Revenue 31.4B USD · Net income 208.0M USD · Net margin 0.7%
2024Fiscal year 2024 (Feb 1, 2023 – Jan 31, 2024): Revenue 34.9B USD · Net income 4.1B USD · Net margin 11.9%
2025Fiscal year 2025 (Feb 1, 2024 – Jan 31, 2025): Revenue 37.9B USD · Net income 6.2B USD · Net margin 16.4%
2026Fiscal year 2026 (Feb 1, 2025 – Jan 31, 2026): Revenue 41.5B USD · Net income 7.5B USD · Net margin 18.0%
Margin
2%1%8%1%19%5%1%12%16%18%
RevenueNet incomeNet margin (below)in USD
05B10B15B
Q4/23Quarter Q4/23 (Aug 1, 2023 – Oct 31, 2023): Revenue 8.7B USD · Net income 1.2B USD · Net margin 14.0%
Q1/24Quarter Q1/24 (Nov 1, 2023 – Jan 31, 2024): Revenue 9.3B USD · Net income 1.4B USD · Net margin 15.6% · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/24Quarter Q2/24 (Feb 1, 2024 – Apr 30, 2024): Revenue 9.1B USD · Net income 1.5B USD · Net margin 16.8%
Q3/24Quarter Q3/24 (May 1, 2024 – Jul 31, 2024): Revenue 9.3B USD · Net income 1.4B USD · Net margin 15.3%
Q4/24Quarter Q4/24 (Aug 1, 2024 – Oct 31, 2024): Revenue 9.4B USD · Net income 1.5B USD · Net margin 16.2%
Q1/25Quarter Q1/25 (Nov 1, 2024 – Jan 31, 2025): Revenue 10.0B USD · Net income 1.7B USD · Net margin 17.1% · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/25Quarter Q2/25 (Feb 1, 2025 – Apr 30, 2025): Revenue 9.8B USD · Net income 1.5B USD · Net margin 15.7%
Q3/25Quarter Q3/25 (May 1, 2025 – Jul 31, 2025): Revenue 10.2B USD · Net income 1.9B USD · Net margin 18.4%
Q4/25Quarter Q4/25 (Aug 1, 2025 – Oct 31, 2025): Revenue 10.3B USD · Net income 2.1B USD · Net margin 20.3%
Q1/26Quarter Q1/26 (Nov 1, 2025 – Jan 31, 2026): Revenue 11.2B USD · Net income 1.9B USD · Net margin 17.3% · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/26Quarter Q2/26 (Feb 1, 2026 – Apr 30, 2026): Revenue 11.1B USD · Net income 2.1B USD · Net margin 18.9%
Q3/26Quarter Q3/26 (May 1, 2026 – Jul 31, 2026): Revenue 11.3B USD · Net income 3.5B USD · Net margin 31.1%
Margin
14%16%17%15%16%17%16%18%20%17%19%31%
Earnings per shareUSD per share
02.004.006.008.00
2017Fiscal year 2017 (Feb 1, 2016 – Jan 31, 2017): Earnings per share 0.26 USD
2018Fiscal year 2018 (Feb 1, 2017 – Jan 31, 2018): Earnings per share 0.17 USD
2019Fiscal year 2019 (Feb 1, 2018 – Jan 31, 2019): Earnings per share 1.43 USD
2020Fiscal year 2020 (Feb 1, 2019 – Jan 31, 2020): Earnings per share 0.15 USD
2021Fiscal year 2021 (Feb 1, 2020 – Jan 31, 2021): Earnings per share 4.38 USD
2022Fiscal year 2022 (Feb 1, 2021 – Jan 31, 2022): Earnings per share 1.48 USD
2023Fiscal year 2023 (Feb 1, 2022 – Jan 31, 2023): Earnings per share 0.21 USD
2024Fiscal year 2024 (Feb 1, 2023 – Jan 31, 2024): Earnings per share 4.20 USD
2025Fiscal year 2025 (Feb 1, 2024 – Jan 31, 2025): Earnings per share 6.36 USD
2026Fiscal year 2026 (Feb 1, 2025 – Jan 31, 2026): Earnings per share 7.80 USD
Earnings per shareUSD per share
02.004.006.00
Q4/23Quarter Q4/23 (Aug 1, 2023 – Oct 31, 2023): Earnings per share 1.25 USD
Q1/24Quarter Q1/24 (Nov 1, 2023 – Jan 31, 2024): Earnings per share not reported separately for Q4
No reported values for “Dividend per share” in this interval.
Dividend per sharePayout ratio (below)USD per share
00.200.400.60
Q4/23Quarter Q4/23 (Aug 1, 2023 – Oct 31, 2023): Dividend per share not available · Payout ratio not available
Q1/24Quarter Q1/24 (Nov 1, 2023 – Jan 31, 2024): Dividend per share not available · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/24Quarter Q2/24 (Feb 1, 2024 – Apr 30, 2024): Dividend per share 0.40 USD · Payout ratio 25.6%
Q3/24Quarter Q3/24 (May 1, 2024 – Jul 31, 2024): Dividend per share 0.40 USD · Payout ratio 27.2%
Q4/24Quarter Q4/24 (Aug 1, 2024 – Oct 31, 2024): Dividend per share 0.40 USD · Payout ratio 25.3%
Q1/25Quarter Q1/25 (Nov 1, 2024 – Jan 31, 2025): Dividend per share 0.40 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/25Quarter Q2/25 (Feb 1, 2025 – Apr 30, 2025): Dividend per share 0.42 USD · Payout ratio 26.2%
Q3/25Quarter Q3/25 (May 1, 2025 – Jul 31, 2025): Dividend per share 0.42 USD · Payout ratio 21.2%
Q4/25Quarter Q4/25 (Aug 1, 2025 – Oct 31, 2025): Dividend per share 0.42 USD · Payout ratio 19.0%
Q1/26Quarter Q1/26 (Nov 1, 2025 – Jan 31, 2026): Dividend per share 0.42 USD · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q2/26Quarter Q2/26 (Feb 1, 2026 – Apr 30, 2026): Dividend per share 0.44 USD · Payout ratio 18.2%
Q3/26Quarter Q3/26 (May 1, 2026 – Jul 31, 2026): Dividend per share 0.44 USD · Payout ratio 10.3%
Ratio
26%27%25%26%21%19%18%10%
Fiscal year 2026 (Feb 1, 2025 – Jan 31, 2026): Revenue 41.5B USD · Net income 7.5B USD · Net margin 18.0%
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+14.3%per year, last 5 years
Sector Technology: median +13.5% (88 symbols)
What does this mean? Revenue: over 5 years it grew by 14.3% per year on average – at least as fast as the median company in the sector (+13.5%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light yellow: below sector
+12.9%per year, last 5 years
Sector Technology: median +13.3% (62 symbols)
per share: +12.2% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 12.9% per year on average, but more slowly than the median company in the sector (+13.3%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
What does this mean? Of every 100 USD in revenue, 17.96 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 19.2%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light red: much higher
1.02latest balance sheet
Sector Technology: median 0.46 (65 symbols)
What does this mean? For every 1 USD of equity there is 1.02 USD of financial debt – more than twice as much as the median company in the sector (0.46). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light gray: none found
–Dividend / earnings per share
Sector Technology: median 30% (36 symbols)
What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light green: profit every year
10 of 10fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
41.5B USD
Revenue vs. prior year
+9.6%
Net income (FY)
7.5B USD
Net income vs. prior year
+20.3%
EPS (FY)
7.80 USD
13F funds with a position
0 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
–
Fiscal year to Jan 31, 2026 · 10-K filed Mar 2, 2026 · Balance sheet Jul 31, 2026 (filed Aug 27, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2026
Jan 31, 2026
41.5B
7.5B
18.0%
7.80
–
–
2025
Jan 31, 2025
37.9B
6.2B
16.4%
6.36
–
–
2024
Jan 31, 2024
34.9B
4.1B
11.9%
4.20
–
–
2023
Jan 31, 2023
31.4B
208.0M
0.7%
0.21
–
–
2022
Jan 31, 2022
26.5B
1.4B
5.5%
1.48
–
–
2021
Jan 31, 2021
21.3B
4.1B
19.2%
4.38
–
–
2020
Jan 31, 2020
17.1B
126.0M
0.7%
0.15
–
–
2019
Jan 31, 2019
13.3B
1.1B
8.4%
1.43
–
–
2018
Jan 31, 2018
10.5B
127.5M
1.2%
0.17
–
–
2017
Jan 31, 2017
8.4B
179.6M
2.1%
0.26
–
–
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q3/26
Jul 31, 2026
11.3B
3.5B
31.1%
4.29
0.44
10%
Q2/26
Apr 30, 2026
11.1B
2.1B
18.9%
2.42
0.44
18%
Q1/26*
Jan 31, 2026
11.2B
1.9B
17.3%
–
0.42
–
Q4/25
Oct 31, 2025
10.3B
2.1B
20.3%
2.19
0.42
19%
Q3/25
Jul 31, 2025
10.2B
1.9B
18.4%
1.96
0.42
21%
Q2/25
Apr 30, 2025
9.8B
1.5B
15.7%
1.59
0.42
26%
Q1/25*
Jan 31, 2025
10.0B
1.7B
17.1%
–
0.40
–
Q4/24
Oct 31, 2024
9.4B
1.5B
16.2%
1.58
0.40
25%
Q3/24
Jul 31, 2024
9.3B
1.4B
15.3%
1.47
0.40
27%
Q2/24
Apr 30, 2024
9.1B
1.5B
16.8%
1.56
0.40
26%
Q1/24*
Jan 31, 2024
9.3B
1.4B
15.6%
–
–
–
Q4/23
Oct 31, 2023
8.7B
1.2B
14.0%
1.25
–
–
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Mar 19, 2026Alber LauraDirectorOpen-market purchase2,080 shares · $404.7K · SEC
Mar 19, 2026Alber LauraDirectorOpen-market purchase491 shares · $95.5K · SEC
Mar 18, 2026Kirk David BlairDirectorOpen-market purchase2,570 shares · $500.2K · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score +75
Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+10
Relative strength+15
Volatility and trend strength
ADX 14 (trend strength)22.7
Rel. strength 60 d+28.2%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.