Booking Holdings is an online travel company from Connecticut. The group includes Booking.com for hotels and vacation rentals, Priceline, the price comparison site Kayak, Agoda in Asia and OpenTable for restaurant reservations. It earns commissions and advertising revenue. As of Oct 13, 2026
As of Oct 13, 2026Fact sheet (from the annual report)Travel services · Norwalk, USAfull fact sheet
The group offers travel services through its main brands Booking, Priceline, Agoda, KAYAK and OpenTable. Almost all revenue comes from facilitating online reservations between travelers and travel service providers. It also earns income from payment processing, advertising, restaurant reservations and travel insurance. Priceline focuses mainly on low-cost travel bookings in North America, and Agoda mainly on accommodation bookings for customers in the Asia-Pacific region. As a metasearch service, KAYAK compares travel offers from many platforms; OpenTable offers reservation management services for restaurants.
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Gap with volume · Analysis method
This method currently detects no pattern for BKNG. The check runs daily after the close.
You see new patterns immediately from Watcher, on the free plan 2 days after they form. Plans and pricing
What does the pattern show?
What is this? After strong news, usually earnings, the price opened above the previous day’s high and closed much higher on heavy volume. Such moves often continue for a few more days.
SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
Booking Holdings · Sector Consumer Discretionary · amounts in USD
Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Feb 18, 2026.
Quality checks
Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.
–no data: Gross margin above 40%not stated in the SEC filings
✓met: Operating margin above 15%32.8%
–no data: Net margin above 10%not stated in the SEC filings
–no data: Return on equity above 15%negative equity
✓met: Free cash flow margin above 10%33.8%
–no data: Profit in each of the last 5 fiscal yearsfewer than 5 fiscal years reported
✓met: Free cash flow positive in each of the last 3 fiscal years3 of 3
✗not met: Equity ratio above 30%−19.1%
Operating margin
32.8%Fiscal year 2025
All82strong
Rank 82 of 100: higher than 82% of 192 peers (All). strong.
Sector93strong
Rank 93 of 100: higher than 93% of 20 peers (Sector). strong.
Median Consumer Discretionary: 11.5%
Operating income divided by revenue: what the core business earns before interest and taxes.
Equity ratio
−19.1%Fiscal year 2025
All2weak
Rank 2 of 100: higher than 2% of 239 peers (All). weak.
Sector11weak
Rank 11 of 100: higher than 11% of 22 peers (Sector). weak.
Median Consumer Discretionary: 26.1%
Equity as a share of total assets. Usually low for banks.
Free cash flow margin
33.8%Fiscal year 2025
All88strong
Rank 88 of 100: higher than 88% of 213 peers (All). strong.
Sector98strong
Rank 98 of 100: higher than 98% of 21 peers (Sector). strong.
Median Consumer Discretionary: 8.9%
Free cash flow divided by revenue.
Free cash flow
9.1B USDFiscal year 2025
Operating cash flow minus capital expenditure on property and equipment.
Growth 5 of 5 met · 2 without data
✓met: Over 3 years, revenue grew by more than 5% per year+16.3%
✓met: Over 5 years, revenue grew by more than 5% per year+31.7%
✓met: Over 10 years, revenue grew by more than 5% per year+11.3%
–no data: Over 3 years, EPS grew by more than 5% per yearnot computable (loss in the first or last year, or figures missing)
–no data: Over 5 years, EPS grew by more than 5% per yearnot computable (loss in the first or last year, or figures missing)
✓met: Revenue rose in at least 4 of the last 5 fiscal years5 of 5
✓met: Revenue rose in the last fiscal year+13.4%
Revenue growth 3 years
+16.3%per year
All72strong
Rank 72 of 100: higher than 72% of 230 peers (All). strong.
Sector84strong
Rank 84 of 100: higher than 84% of 22 peers (Sector). strong.
Median Consumer Discretionary: +6.2%
Average growth per year over 3 fiscal years.
Revenue growth 5 years
+31.7%per year
All85strong
Rank 85 of 100: higher than 85% of 217 peers (All). strong.
Sector88strong
Rank 88 of 100: higher than 88% of 21 peers (Sector). strong.
Median Consumer Discretionary: +12.7%
Average growth per year over 5 fiscal years.
Revenue growth 10 years
+11.3%per year
All70strong
Rank 70 of 100: higher than 70% of 157 peers (All). strong.
Sector81strong
Rank 81 of 100: higher than 81% of 18 peers (Sector). strong.
Median Consumer Discretionary: +6.3%
Average growth per year over 10 fiscal years.
Dividend no criteria with data · 7 without data
–no data: Pays a dividenddividend for the last fiscal year not reported as an annual figure
–no data: Payout ratio at most 60% of earningsdividend for the last fiscal year not reported as an annual figure
–no data: Dividend paid in each of the last 5 fiscal yearsnot reported as an annual figure for each of the last 5 fiscal years
–no data: Dividend per share never lowered in the last 5 fiscal yearsnot reported as an annual figure for each of the last 5 fiscal years
–no data: Dividend per share higher than 5 years agodividend for the last fiscal year not reported as an annual figure
–no data: Free cash flow per share covers the dividenddividend for the last fiscal year not reported as an annual figure
–no data: Dividends paid over the last 5 years covered by free cash flowdividends paid or free cash flow reported for fewer than 3 years
Financial strength 3 of 5 met · 1 without data
–no data: Piotroski F-Score at least 7 of 9too many criteria without data2 of 4 · 5 without data
✗not met: Long-term debt no higher than equitynegative equity
✓met: Current assets cover current liabilities1.33
✗not met: Positive equity−5.6B USD
✓met: In 5 years, share count up by at most 5%−21.7%
✓met: Free cash flow positive in the last fiscal year9.1B USD
Piotroski F-Score
2 of 4Fiscal year 2025
No rank: not all 9 criteria have data.
Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.
Debt / equity
negative equityat fiscal year end
No rank: too few peers or not computed yet.
Long-term financial debt divided by equity.
Liquidity (current ratio)
1.33at fiscal year end
All49medium
Rank 49 of 100: higher than 49% of 215 peers (All). medium.
Sector57medium
Rank 57 of 100: higher than 57% of 22 peers (Sector). medium.
Median Consumer Discretionary: 1.15
Current assets divided by current liabilities.
Change in share count
−21.7%in 5 years
All96strong
Rank 96 of 100: lower than 96% of 199 peers (All). strong.
Sector84strong
Rank 84 of 100: lower than 84% of 22 peers (Sector). strong.
Median Consumer Discretionary: −7.4%
Change in diluted share count. Negative = share buybacks, positive = new shares.
The 9 criteria of the Piotroski F-Score
–no data: Profit in the last fiscal year (positive return on assets)
✓met: Positive operating cash flow
–no data: Return on assets higher than the prior year
–no data: Operating cash flow higher than net income
✗not met: Long-term debt relative to total assets fell
✓met: Liquidity (current assets / current liabilities) rose
–no data: No additional shares (diluted share count did not rise)
–no data: Gross margin higher than the prior year
✗not met: Revenue relative to total assets higher than the prior year
Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.
Price-based criteria (P/E, dividend yield) are shown to signed-in users.
Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.
In short
Light green: Revenue grew over 5 years (+31.7% per year), at least as fast as the sector median.
Light green: Net income (total) grew over 5 years (+37.1% per year), at least as fast as the sector median.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomein USD
010B20B30B
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Revenue 10.7B USD · Net income not available · Net margin not available
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Revenue 12.7B USD · Net income not available · Net margin not available
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Revenue 14.5B USD · Net income not available · Net margin not available
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 15.1B USD · Net income not available · Net margin not available
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 6.8B USD · Net income not available · Net margin not available
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 11.0B USD · Net income not available · Net margin not available
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 17.1B USD · Net income not available · Net margin not available
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 21.4B USD · Net income not available · Net margin not available
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 23.7B USD · Net income not available · Net margin not available
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income not available · Net margin not available
RevenueNet incomein USD
02.5B5B7.5B10B
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Revenue 7.3B USD · Net income not available · Net margin not available
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Revenue 4.8B USD · Net income not available · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 4.4B USD · Net income not available · Net margin not available
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 5.9B USD · Net income not available · Net margin not available
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Revenue 8.0B USD · Net income not available · Net margin not available
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Revenue 5.5B USD · Net income not available · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Revenue 4.8B USD · Net income not available · Net margin not available
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Revenue 6.8B USD · Net income not available · Net margin not available
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Revenue 9.0B USD · Net income not available · Net margin not available
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Revenue 6.3B USD · Net income not available · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Revenue 5.5B USD · Net income not available · Net margin not available
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Revenue 7.4B USD · Net income not available · Net margin not available
Earnings per shareUSD per share
02.004.006.008.00
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Earnings per share 1.71 USD (adjusted for split 25:1)
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Earnings per share 1.87 USD (adjusted for split 25:1)
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Earnings per share 3.33 USD (adjusted for split 25:1)
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Earnings per share 4.47 USD (adjusted for split 25:1)
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Earnings per share 0.06 USD (adjusted for split 25:1)
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Earnings per share 1.13 USD (adjusted for split 25:1)
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Earnings per share 3.05 USD (adjusted for split 25:1)
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Earnings per share 4.70 USD (adjusted for split 25:1)
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Earnings per share 6.91 USD (adjusted for split 25:1)
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Earnings per share not available
Earnings per shareUSD per share
01.002.003.00
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Earnings per share 2.79 USD (adjusted for split 25:1)
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Earnings per share not reported separately for Q4
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Earnings per share 0.89 USD (adjusted for split 25:1)
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Earnings per share 1.78 USD (adjusted for split 25:1)
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Earnings per share 2.97 USD (adjusted for split 25:1)
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Earnings per share not reported separately for Q4
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Earnings per share 0.40 USD (adjusted for split 25:1)
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Earnings per share 1.10 USD (adjusted for split 25:1)
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Earnings per share not available
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Earnings per share not reported separately for Q4
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Earnings per share 1.36 USD
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Earnings per share 2.53 USD
Dividend per sharePayout ratio (below)USD per share
00.100.200.300.40
2016Fiscal year 2016 (Jan 1, 2016 – Dec 31, 2016): Dividend per share not available · Payout ratio not available
2017Fiscal year 2017 (Jan 1, 2017 – Dec 31, 2017): Dividend per share not available · Payout ratio not available
2018Fiscal year 2018 (Jan 1, 2018 – Dec 31, 2018): Dividend per share not available · Payout ratio not available
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Dividend per share not available · Payout ratio not available
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Dividend per share not available · Payout ratio not available
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Dividend per share not available · Payout ratio not available
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Dividend per share not available · Payout ratio not available
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Dividend per share not available · Payout ratio not available
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Dividend per share 0.35 USD · Payout ratio 5.1%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Dividend per share not available · Payout ratio not available
Ratio
5%
Dividend per sharePayout ratio (below)USD per share
00.200.400.60
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Dividend per share not available · Payout ratio not available
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Dividend per share not available · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Dividend per share 0.35 USD · Payout ratio 39.1%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Dividend per share not available · Payout ratio not available
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Dividend per share not available · Payout ratio not available
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Dividend per share not available · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Dividend per share 0.38 USD · Payout ratio 95.3%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Dividend per share not available · Payout ratio not available
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Dividend per share not available · Payout ratio not available
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Dividend per share not available · Payout ratio not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Dividend per share 0.42 USD · Payout ratio 30.9%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Dividend per share not available · Payout ratio not available
Ratio
39%95%31%
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 26.9B USD · Net income not available · Net margin not available
Figures over time
Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.
Money flow in fiscal year 2025
Of 100 USD of revenue, 32.8 USD operating income remained.
Revenue26.9B USD · 100%Operating income8.8B USD · 33%Cost of revenue and operating expenses18.1B USD · 67%
Money flow as a table
Fiscal year 2025, amounts in USD, share of revenue
Item
Amount
of revenue
Revenue
26.9B USD
100.0%
Operating income
8.8B USD
32.8%
Cost of revenue and operating expenses
18.1B USD
67.2%
Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.
Margins
The operating margin rose in 5 years from −9.3% to 32.8%.
Gross marginOperating margin
−50%0%50%100%
2016Fiscal year 2016: Gross margin 96.0% · Operating margin 27.1%
2017Fiscal year 2017: Gross margin 98.0% · Operating margin 35.8%
2018Fiscal year 2018: Gross margin not available · Operating margin 36.8%
2019Fiscal year 2019: Gross margin not available · Operating margin 35.5%
2020Fiscal year 2020: Gross margin not available · Operating margin −9.3%
2021Fiscal year 2021: Gross margin not available · Operating margin 22.8%
2022Fiscal year 2022: Gross margin not available · Operating margin 29.9%
2023Fiscal year 2023: Gross margin not available · Operating margin 27.3%
2024Fiscal year 2024: Gross margin not available · Operating margin 31.8%
2025Fiscal year 2025: Gross margin not available · Operating margin 32.8%
Equity and long-term debt
The equity ratio fell in 5 years from 22.4% to −19.1%.
EquityLong-term debtin USDLong-term debt, depending on the filing, includes the current portion or leases.
2016Fiscal year 2016: Operating cash flow 4.0B USD · Capital expenditure 219.9M USD · Free cash flow 3.8B USD
2017Fiscal year 2017: Operating cash flow 4.7B USD · Capital expenditure 287.8M USD · Free cash flow 4.4B USD
2018Fiscal year 2018: Operating cash flow 5.3B USD · Capital expenditure 442.0M USD · Free cash flow 4.9B USD
2019Fiscal year 2019: Operating cash flow 4.9B USD · Capital expenditure 368.0M USD · Free cash flow 4.5B USD
2020Fiscal year 2020: Operating cash flow not available · Capital expenditure 286.0M USD · Free cash flow not available
2021Fiscal year 2021: Operating cash flow 2.8B USD · Capital expenditure 304.0M USD · Free cash flow 2.5B USD
2022Fiscal year 2022: Operating cash flow 6.6B USD · Capital expenditure 368.0M USD · Free cash flow 6.2B USD
2023Fiscal year 2023: Operating cash flow 7.3B USD · Capital expenditure 345.0M USD · Free cash flow 7.0B USD
2024Fiscal year 2024: Operating cash flow 8.3B USD · Capital expenditure 429.0M USD · Free cash flow 7.9B USD
2025Fiscal year 2025: Operating cash flow 9.4B USD · Capital expenditure 322.0M USD · Free cash flow 9.1B USD
Share count
The share count fell in 5 years by 21.7% (mostly through share repurchases).
Diluted share count
0500M1B1.5B
2016Fiscal year 2016: Diluted share count 1.3B
2017Fiscal year 2017: Diluted share count 1.2B
2018Fiscal year 2018: Diluted share count 1.2B
2019Fiscal year 2019: Diluted share count 1.1B
2020Fiscal year 2020: Diluted share count 1.0B
2021Fiscal year 2021: Diluted share count 1.0B
2022Fiscal year 2022: Diluted share count 1.0B
2023Fiscal year 2023: Diluted share count 913.3M
2024Fiscal year 2024: Diluted share count 851.6M
2025Fiscal year 2025: Diluted share count not available
From annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.
Dividends and share repurchases
How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.
Dividend per share
–dividend for the last fiscal year not reported as an annual figure
Dividend growth per year
3 y–5 y–10 y–
Payout ratio
of earnings–of free cash flow–
To shareholders (5 years)
31.3B USD96% through repurchases
Share count over 5 years
−21.7%fewer shares – each share is a larger stake
Dividend per share
Last reported for fiscal year 2024.
Dividend per shareUSD per sharePer share as filed with the SEC, including special dividends; obvious filing errors are hidden.
00.100.200.300.40
2016Fiscal year 2016: Dividend per share not available
2017Fiscal year 2017: Dividend per share not available
2018Fiscal year 2018: Dividend per share not available
2019Fiscal year 2019: Dividend per share not available
2020Fiscal year 2020: Dividend per share not available
2021Fiscal year 2021: Dividend per share not available
2022Fiscal year 2022: Dividend per share not available
2023Fiscal year 2023: Dividend per share not available
2024Fiscal year 2024: Dividend per share 0.35 USD
2025Fiscal year 2025: Dividend per share not available
Payout ratios
Last reported for fiscal year 2024.
Payout ratio (earnings)Payout ratio (free cash flow)
0%5%10%15%
2016Fiscal year 2016: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2017Fiscal year 2017: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2018Fiscal year 2018: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2019Fiscal year 2019: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2020Fiscal year 2020: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2021Fiscal year 2021: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2022Fiscal year 2022: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2023Fiscal year 2023: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
2024Fiscal year 2024: Payout ratio (earnings) 5.1% · Payout ratio (free cash flow) 14.9%
2025Fiscal year 2025: Payout ratio (earnings) not available · Payout ratio (free cash flow) not available
What goes back to shareholders
Over 5 years, 31.3B USD went back to shareholders, 96% of it through share repurchases. That is 96% of the free cash flow of those years.
2016Fiscal year 2016: Dividends paid not available · Share repurchases 1.0B USD · New shares issued (including employee plans) not available · Free cash flow 3.8B USD
2017Fiscal year 2017: Dividends paid not available · Share repurchases 1.8B USD · New shares issued (including employee plans) not available · Free cash flow 4.4B USD
2018Fiscal year 2018: Dividends paid not available · Share repurchases 6.0B USD · New shares issued (including employee plans) not available · Free cash flow 4.9B USD
2019Fiscal year 2019: Dividends paid not available · Share repurchases 8.2B USD · New shares issued (including employee plans) not available · Free cash flow 4.5B USD
2020Fiscal year 2020: Dividends paid not available · Share repurchases 1.3B USD · New shares issued (including employee plans) not available · Free cash flow not available
2021Fiscal year 2021: Dividends paid not available · Share repurchases 163.0M USD · New shares issued (including employee plans) not available · Free cash flow 2.5B USD
2022Fiscal year 2022: Dividends paid not available · Share repurchases 6.6B USD · New shares issued (including employee plans) not available · Free cash flow 6.2B USD
2023Fiscal year 2023: Dividends paid not available · Share repurchases 10.4B USD · New shares issued (including employee plans) not available · Free cash flow 7.0B USD
2024Fiscal year 2024: Dividends paid 1.2B USD · Share repurchases 6.5B USD · New shares issued (including employee plans) not available · Free cash flow 7.9B USD
2025Fiscal year 2025: Dividends paid not available · Share repurchases 6.4B USD · New shares issued (including employee plans) not available · Free cash flow 9.1B USD
Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.
Valuation over time
Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users.Log in
Sector comparison
Booking Holdings next to 8 stocks of the sector Consumer Discretionary we cover that are closest in revenue. Click a column header to sort the table.
Sector comparison BKNG, sector Consumer Discretionary; last row: sector median
Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).
Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 50 symbols in the Consumer Discretionary sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+31.7%per year, last 5 years
Sector Consumer Discretionary: median +11.0% (49 symbols)
What does this mean? Revenue: over 5 years it grew by 31.7% per year on average – at least as fast as the median company in the sector (+11.0%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+37.1%per year, last 5 years
Sector Consumer Discretionary: median +10.4% (32 symbols)
per share: not shown – does not match the reported share count
What does this mean? Total net income: over 5 years it grew by 37.1% per year on average – at least as fast as the median company in the sector (+10.4%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Sector Consumer Discretionary: median 9.4% (49 symbols)
What does this mean? Revenue and net income for the same fiscal year are not both available.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light gray: negative equity
–latest balance sheet
Sector Consumer Discretionary: median 0.82 (31 symbols)
What does this mean? Equity is negative (e.g. due to share buybacks). A debt-to-equity ratio cannot be formed meaningfully then.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light gray: not available
–Dividend / earnings per share
Sector Consumer Discretionary: median 32% (26 symbols)
What does this mean? Dividend and earnings per share for the same fiscal year are not both available.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light gray: too short
–fiscal years with a profit
What does this mean? Fewer than 3 fiscal years are available to say anything about consistency.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
26.9B USD
Revenue vs. prior year
+13.4%
Net income (FY)
5.4B USD
Net income vs. prior year
−8.1%
EPS (FY)
–
13F funds with a position
1 of 9
Funds vs. prior quarter
−1
Shares held vs. prior quarter
+422.4%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 18, 2026 · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2025
Dec 31, 2025
26.9B
–
–
–
–
–
2024
Dec 31, 2024
23.7B
–
–
6.91
0.35
5%
2023
Dec 31, 2023
21.4B
–
–
4.70
–
–
2022
Dec 31, 2022
17.1B
–
–
3.05
–
–
2021
Dec 31, 2021
11.0B
–
–
1.13
–
–
2020
Dec 31, 2020
6.8B
–
–
0.06
–
–
2019
Dec 31, 2019
15.1B
–
–
4.47
–
–
2018
Dec 31, 2018
14.5B
–
–
3.33
–
–
2017
Dec 31, 2017
12.7B
–
–
1.87
–
–
2016
Dec 31, 2016
10.7B
–
–
1.71
–
–
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 30, 2026
7.4B
–
–
2.53
–
–
Q1/26
Mar 31, 2026
5.5B
–
–
1.36
0.42
31%
Q4/25*
Dec 31, 2025
6.3B
–
–
–
–
–
Q3/25
Sep 30, 2025
9.0B
–
–
–
–
–
Q2/25
Jun 30, 2025
6.8B
–
–
1.10
–
–
Q1/25
Mar 31, 2025
4.8B
–
–
0.40
0.38
95%
Q4/24*
Dec 31, 2024
5.5B
–
–
–
–
–
Q3/24
Sep 30, 2024
8.0B
–
–
2.97
–
–
Q2/24
Jun 30, 2024
5.9B
–
–
1.78
–
–
Q1/24
Mar 31, 2024
4.4B
–
–
0.89
0.35
39%
Q4/23*
Dec 31, 2023
4.8B
–
–
–
–
–
Q3/23
Sep 30, 2023
7.3B
–
–
2.79
–
–
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Per-share values adjusted for stock split Stock splitA company divides each share into several new ones; the value of the company stays the same. We convert per-share values from before the split to today’s scale.Example: Split 4 : 1, earnings per share before $11.89 → comparable today $2.97.More in the Academy: Lesson revenue, profit and margin 25:1 (between Jul 29, 2025 and Apr 28, 2026). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Sep 1, 2026Mylod Robert J JrDirectorOpen-market sale · 10b5-1 plan1,000 shares · $200.0K · SEC
Aug 31, 2026Pisano PauloOfficerOpen-market sale · 10b5-1 plan3,000 shares · $610.4K · SEC
Aug 17, 2026Wittman Vanessa AmesDirectorOpen-market sale · 10b5-1 plan375 shares · $79.1K · SEC
Aug 17, 2026Millones Peter JOfficerOpen-market sale · 10b5-1 plan390 shares · $83.0K · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score -75
Price vs. EMA 50-15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)+0
Highs and lows-10
Relative strength-15
Volatility and trend strength
ADX 14 (trend strength)20.3
Rel. strength 60 d−22.5%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.