AppLovin runs an advertising platform that app developers, especially of mobile games, use to win users and sell ads in their apps. The platform relies heavily on its own AI software for ad selection. The former business with its own games was sold. As of Oct 11, 2026
As of Oct 11, 2026Fact sheet (from the annual report)IT services and data processing · Palo Alto, USAfull fact sheet
According to the company, AppLovin provides advertising solutions based on artificial intelligence that companies use to reach users and monetize their apps. Its core is Axon Ads Manager, which uses the Axon AI suggestion engine to match advertisers with publishers’ ad inventory by auction and from which revenue essentially comes. Advertisers pay according to their campaign goals instead of a fixed price per impression. Through the MAX auction platform, developers sell the ad inventory in their apps in real time. In addition, there is the Adjust measurement platform for marketing analytics and Wurl for connected TV with distribution of streaming video. In June 2025 the company divested its own apps business.
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
Pullback in trend · Analysis method
The price of APP is currently in no zone of this method. The check runs daily after the market close.
Whether a price will soon reach a zone, you see from Watcher. Plans and pricing
How the zone is formed
What is this? In an intact uptrend (price above the 200-day line, 50-day line rising), the price pulls back to the 50-day line after a rise and closes back above it.
Buy zone: around the 50-day line (± 0.5 ATR). Stop: 1.5 ATR below it. Target 1: the last high, Target 2: 2 ATR above it.
The pattern is valid for at most 15 trading days and expires if the price falls below the stop. This is a calculated analysis, not a forecast and not a call to buy. Risk notice and investment advice
Load chart from TradingView
This transfers data (including your IP address) to TradingView, also to the USA. More in the Privacy policy.
SEC filing (10-K, 10-Q)Required reports of listed companies to the US Securities and Exchange Commission (SEC): 10-K is the annual report, 10-Q the quarterly report, 20-F the annual report of foreign companies. We show the figures of the first filing.Example: 10-K for the fiscal year ending Sep 27, 2025, filed on Oct 31, 2025.More in the Academy: Lesson revenue, profit and margin
AppLovin · Sector Communication Services · amounts in USD
Information only – does not affect our buy zones, not investment advice. Source: SEC filings, As of Feb 19, 2026.
In short
Light green: Revenue grew over 5 years (+30.4% per year), at least as fast as the sector median.
Light green: Net margin 60.8%, above the sector median (9.8%).
Light yellow: Debt higher than usual in the sector.
Light red: Profit in 5 of 7 fiscal years.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
RevenueNet incomeNet margin (below)in USD
−2B02B4B6B
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Revenue 994.1M USD · Net income 119.0M USD · Net margin 12.0%
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Revenue 1.5B USD · Net income −125.2M USD · Net margin −8.6%
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Revenue 2.8B USD · Net income 35.4M USD · Net margin 1.3%
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Revenue 2.8B USD · Net income −192.7M USD · Net margin −6.8%
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Revenue 3.3B USD · Net income 356.7M USD · Net margin 10.9%
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Revenue 4.7B USD · Net income 1.6B USD · Net margin 33.5%
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 5.5B USD · Net income 3.3B USD · Net margin 60.8%
Margin
12%−9%1%−7%11%34%61%
RevenueNet incomeNet margin (below)in USD
0500M1B1.5B2B
Q3/23Quarter Q3/23 (Jul 1, 2023 – Sep 30, 2023): Revenue 864.3M USD · Net income 108.6M USD · Net margin 12.6%
Q4/23Quarter Q4/23 (Oct 1, 2023 – Dec 31, 2023): Revenue not available · Net income 172.2M USD · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/24Quarter Q1/24 (Jan 1, 2024 – Mar 31, 2024): Revenue 1.1B USD · Net income 236.2M USD · Net margin 22.3%
Q2/24Quarter Q2/24 (Apr 1, 2024 – Jun 30, 2024): Revenue 1.1B USD · Net income 310.0M USD · Net margin 28.7%
Q3/24Quarter Q3/24 (Jul 1, 2024 – Sep 30, 2024): Revenue 1.2B USD · Net income 434.4M USD · Net margin 36.3%
Q4/24Quarter Q4/24 (Oct 1, 2024 – Dec 31, 2024): Revenue not available · Net income 599.2M USD · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/25Quarter Q1/25 (Jan 1, 2025 – Mar 31, 2025): Revenue 1.5B USD · Net income 576.4M USD · Net margin 38.8%
Q2/25Quarter Q2/25 (Apr 1, 2025 – Jun 30, 2025): Revenue 1.3B USD · Net income 819.5M USD · Net margin 65.1%
Q3/25Quarter Q3/25 (Jul 1, 2025 – Sep 30, 2025): Revenue 1.4B USD · Net income 835.5M USD · Net margin 59.5%
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Revenue not available · Net income 1.1B USD · Net margin not available · Q4 derived (year minus 9 months), may be distorted by restatements
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Revenue 1.8B USD · Net income 1.2B USD · Net margin 65.4%
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Revenue 1.9B USD · Net income 1.3B USD · Net margin 65.8%
Margin
13%22%29%36%39%65%59%65%66%
Earnings per shareUSD per share
−5.0005.0010
2019Fiscal year 2019 (Jan 1, 2019 – Dec 31, 2019): Earnings per share 0.36 USD
2020Fiscal year 2020 (Jan 1, 2020 – Dec 31, 2020): Earnings per share −0.58 USD
2021Fiscal year 2021 (Jan 1, 2021 – Dec 31, 2021): Earnings per share 0.09 USD
2022Fiscal year 2022 (Jan 1, 2022 – Dec 31, 2022): Earnings per share −0.52 USD
2023Fiscal year 2023 (Jan 1, 2023 – Dec 31, 2023): Earnings per share 0.98 USD
2024Fiscal year 2024 (Jan 1, 2024 – Dec 31, 2024): Earnings per share 4.53 USD
2025Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Earnings per share 9.75 USD
Q4/25Quarter Q4/25 (Oct 1, 2025 – Dec 31, 2025): Earnings per share not reported separately for Q4
Q1/26Quarter Q1/26 (Jan 1, 2026 – Mar 31, 2026): Earnings per share 3.56 USD
Q2/26Quarter Q2/26 (Apr 1, 2026 – Jun 30, 2026): Earnings per share 3.76 USD
No reported values for “Dividend per share” in this interval.
No reported values for “Dividend per share” in this interval.
Fiscal year 2025 (Jan 1, 2025 – Dec 31, 2025): Revenue 5.5B USD · Net income 3.3B USD · Net margin 60.8%
Key figures with traffic lights
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 24 symbols in the Communication Services sector on our list (current members of the S&P 500 and other lists).
Revenue growth
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light green: above sector
+30.4%per year, last 5 years
Sector Communication Services: median +6.7% (22 symbols)
What does this mean? Revenue: over 5 years it grew by 30.4% per year on average – at least as fast as the median company in the sector (+6.7%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Net income (total)
Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth
Light gray: not computable
–per year, last 5 years
Sector Communication Services: median +12.7% (12 symbols)
per share: not computable (loss in the first or last year)
What does this mean? There was a loss in the first or last year. An annual growth rate cannot be calculated meaningfully then.
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
Sector Communication Services: median 9.8% (24 symbols)
What does this mean? Of every 100 USD in revenue, 60.83 USD remained as profit – at least as much as the median company in the sector (9.8%). Five years ago the margin was −8.6%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
Debt / equity
Debt-to-equity ratioFinancial debt (loans, bonds) divided by equity. A high value amplifies good and bad years alike. The key figures bar in the chart only uses long-term financial debt.Example: Financial debt €300m, equity €500m → 0.6.More in the Academy: Lesson debt, dividends and growth
Light yellow: higher than sector
1.11latest balance sheet
Sector Communication Services: median 0.57 (17 symbols)
What does this mean? For every 1 USD of equity there is 1.11 USD of financial debt – more than the median company in the sector (0.57). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
Payout ratio
Payout ratioThe share of profit that a company pays out as a dividend. Above 100% it pays out more than it earns.Example: Dividend €1, earnings per share €2.50 → payout ratio 40%.More in the Academy: Lesson debt, dividends and growth
Light gray: none found
–Dividend / earnings per share
Sector Communication Services: median 24% (7 symbols)
What does this mean? The loaded SEC filings of the last two fiscal years contain no dividend per share. Either the company pays none, or it reports it under a different tag.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
Profitable years
Profitable yearsHow many of the last fiscal years ended with a profit rather than a loss on the bottom line. The figure shows how consistently a company earns.Example: Profit in 9 of 10 years → one loss year.More in the Academy: Lesson revenue, profit and margin
Light red: 2 loss years
5 of 7fiscal years with a profit
What does this mean? In 5 of the last 7 fiscal years the bottom line showed a profit. 2 years ended with a loss.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
Last fiscal year and 13F
Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
5.5B USD
Revenue vs. prior year
+16.4%
Net income (FY)
3.3B USD
Net income vs. prior year
+111.0%
EPS (FY)
9.75 USD
13F funds with a position
1 of 9
Funds vs. prior quarter
−2
Shares held vs. prior quarter
−49.3%
Fiscal year to Dec 31, 2025 · 10-K filed Feb 19, 2026 · Balance sheet Jun 30, 2026 (filed Aug 5, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term).13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
Year
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
2025
Dec 31, 2025
5.5B
3.3B
60.8%
9.75
–
–
2024
Dec 31, 2024
4.7B
1.6B
33.5%
4.53
–
–
2023
Dec 31, 2023
3.3B
356.7M
10.9%
0.98
–
–
2022
Dec 31, 2022
2.8B
−192.7M
−6.8%
−0.52
–
–
2021
Dec 31, 2021
2.8B
35.4M
1.3%
0.09
–
–
2020
Dec 31, 2020
1.5B
−125.2M
−8.6%
−0.58
–
–
2019
Dec 31, 2019
994.1M
119.0M
12.0%
0.36
–
–
Quarters (amounts in USD, per share in USD)
Quarter
End
Revenue
Net income
Margin
Earnings per share
Dividend per share
Payout
Q2/26
Jun 30, 2026
1.9B
1.3B
65.8%
3.76
–
–
Q1/26
Mar 31, 2026
1.8B
1.2B
65.4%
3.56
–
–
Q4/25*
Dec 31, 2025
–
1.1B
–
–
–
–
Q3/25
Sep 30, 2025
1.4B
835.5M
59.5%
2.45
–
–
Q2/25
Jun 30, 2025
1.3B
819.5M
65.1%
2.39
–
–
Q1/25
Mar 31, 2025
1.5B
576.4M
38.8%
1.67
–
–
Q4/24*
Dec 31, 2024
–
599.2M
–
–
–
–
Q3/24
Sep 30, 2024
1.2B
434.4M
36.3%
1.25
–
–
Q2/24
Jun 30, 2024
1.1B
310.0M
28.7%
0.89
–
–
Q1/24
Mar 31, 2024
1.1B
236.2M
22.3%
0.67
–
–
Q4/23*
Dec 31, 2023
–
172.2M
–
–
–
–
Q3/23
Sep 30, 2023
864.3M
108.6M
12.6%
0.30
–
–
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Quarters are labeled by the calendar quarter in which they end.
Insiders
Insider transactionsExecutives, directors and major shareholders (over 10%) of US companies report their own transactions in their company’s stock to the SEC within two business days (Form 4). Purchases in the market count as more meaningful than sales (often taxes, estate planning).Example: Three executives acquire stock worth a total of 2 million USD within two weeks → “purchases by several insiders”.More in the Academy: Glossary
Insider purchases and sales on the market over 3, 6 and 12 months
Period
Purchases
Sales
Net
3 months
$00 people
$00 people
$0
6 months
$00 people
$197.3M6 people
−$197.3M
12 months
$00 people
$574.1M9 people
−$574.1M
Latest transactions
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan262 shares · $137.3K · SEC
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan1,140 shares · $596.8K · SEC
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan412 shares · $215.2K · SEC
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan120 shares · $62.6K · SEC
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan138 shares · $71.8K · SEC
Jul 6, 2026Webb Maynard G JrDirectorOpen-market sale · 10b5-1 plan240 shares · $124.7K · SEC
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
Trend score -85
Price vs. EMA 50-15
Price vs. EMA 200-15
EMA 50 vs. EMA 200-20
ADX (trend strength)+0
Highs and lows-20
Relative strength-15
Volatility and trend strength
ADX 14 (trend strength)24.3
Rel. strength 60 d−35.7%
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.