AAPL Apple Inc.

XNGS Up Alert

Technology

· How we analyze

About the company

Apple develops consumer electronics and software. Well-known products include the iPhone, Mac, iPad, Apple Watch and AirPods. It also offers services such as the App Store, iCloud, Apple Music and Apple Pay. The California-based company sells worldwide. As of Oct 11, 2026

Fact sheet (from the annual report) Computers (PCs and servers) · Cupertino, USA

The company designs, manufactures and markets smartphones, computers, tablets, wearables and accessories and offers various related services. The iPhone smartphones run on its own iOS operating system, and the Mac computers on macOS. Its services include paid service plans under the AppleCare brand, digital content through platforms such as the App Store, and payment services. It sells directly in its own stores, online and through its own direct sales force, and indirectly through mobile carriers and other resellers. Its customers come mainly from the consumer market, small and mid-sized businesses, education, large enterprises and the public sector.

Automatically summarized from SEC annual report (10-K, filed Oct 31, 2025) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026

Price performance at a glance

Last 30 trading days
  • Today −1.1%
  • 7 days +0.3%
  • 30 days +0.8%
  • 1 year +30.9%
Day range (last trading day)
−0.8%Price at 48% of the range+0.9%
52-week range
−29.2%Price at 93% of the range+2.3%
Distance from the all-time high
−2.2%

Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.

Fundamentals · Analysis method

Growth, margin and debt compared with the sector – in detail in the fundamental analysis further down. The chart shows the candles without a buy zone.

Growth: yellowMargin: greenDebt: yellow

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Symbol on TradingView: NASDAQ:AAPL

Fundamental analysis

Apple Inc. · Sector Technology · amounts in USD

Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Oct 31, 2025.

Quality checks

Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.

Fiscal year to Sep 27, 2025

Quality Profitability, consistency, balance sheet 7 of 8 criteria met Growth Revenue and earnings per share 6 of 7 criteria met Dividend Level, consistency, coverage 7 of 7 criteria met Financial strength Piotroski, debt, liquidity 4 of 6 criteria met

Quality 7 of 8 met

  • met: Gross margin above 40% 46.9%
  • met: Operating margin above 15% 32.0%
  • met: Net margin above 10% 26.9%
  • met: Return on equity above 15% 151.9%
  • met: Free cash flow margin above 10% 23.7%
  • met: Profit in each of the last 5 fiscal years 5 of 5
  • met: Free cash flow positive in each of the last 3 fiscal years 3 of 3
  • not met: Equity ratio above 30% 20.5%
Gross margin

46.9% Fiscal year 2025

Rank 43 of 100: higher than 43% of 153 peers (All). medium.

Rank 36 of 100: higher than 36% of 57 peers (Sector). medium.

Median Technology: 56.1%

Share of revenue left after the direct cost of the products sold.

Operating margin

32.0% Fiscal year 2025

Rank 79 of 100: higher than 79% of 192 peers (All). strong.

Rank 78 of 100: higher than 78% of 60 peers (Sector). strong.

Median Technology: 14.2%

Operating income divided by revenue: what the core business earns before interest and taxes.

Net margin

26.9% Fiscal year 2025

Rank 78 of 100: higher than 78% of 237 peers (All). strong.

Rank 74 of 100: higher than 74% of 63 peers (Sector). strong.

Median Technology: 12.5%

Profit after all costs, interest and taxes divided by revenue.

Return on equity

151.9% Fiscal year 2025

Rank 99 of 100: higher than 99% of 218 peers (All). strong.

Rank 99 of 100: higher than 99% of 61 peers (Sector). strong.

Median Technology: 13.5%

Net income divided by equity at fiscal year end.

Return on assets

31.2% Fiscal year 2025 (total assets at year end)

Rank 96 of 100: higher than 96% of 238 peers (All). strong.

Rank 91 of 100: higher than 91% of 63 peers (Sector). strong.

Median Technology: 5.9%

Net income divided by total assets at fiscal year end.

Equity ratio

20.5% Fiscal year 2025

Rank 26 of 100: higher than 26% of 239 peers (All). weak.

Rank 13 of 100: higher than 13% of 63 peers (Sector). weak.

Median Technology: 51.6%

Equity as a share of total assets. Usually low for banks.

Free cash flow margin

23.7% Fiscal year 2025

Rank 75 of 100: higher than 75% of 213 peers (All). strong.

Rank 62 of 100: higher than 62% of 62 peers (Sector). medium.

Median Technology: 19.0%

Free cash flow divided by revenue.

Free cash flow

98.8B USD Fiscal year 2025

Operating cash flow minus capital expenditure on property and equipment.

Growth 6 of 7 met

  • not met: Over 3 years, revenue grew by more than 5% per year +1.8%
  • met: Over 5 years, revenue grew by more than 5% per year +8.7%
  • met: Over 10 years, revenue grew by more than 5% per year +5.9%
  • met: Over 3 years, EPS grew by more than 5% per year +6.9%
  • met: Over 5 years, EPS grew by more than 5% per year +17.9%
  • met: Revenue rose in at least 4 of the last 5 fiscal years 4 of 5
  • met: Revenue rose in the last fiscal year +6.4%
Revenue growth 3 years

+1.8% per year

Rank 23 of 100: higher than 23% of 230 peers (All). weak.

Rank 18 of 100: higher than 18% of 59 peers (Sector). weak.

Median Technology: +14.3%

Average growth per year over 3 fiscal years.

Revenue growth 5 years

+8.7% per year

Rank 38 of 100: higher than 38% of 217 peers (All). medium.

Rank 25 of 100: higher than 25% of 54 peers (Sector). weak.

Median Technology: +14.5%

Average growth per year over 5 fiscal years.

Revenue growth 10 years

+5.9% per year

Rank 43 of 100: higher than 43% of 157 peers (All). medium.

Rank 26 of 100: higher than 26% of 37 peers (Sector). weak.

Median Technology: +12.4%

Average growth per year over 10 fiscal years.

EPS growth 3 years

+6.9% per year

Rank 37 of 100: higher than 37% of 157 peers (All). medium.

Rank 30 of 100: higher than 30% of 32 peers (Sector). weak.

Median Technology: +19.2%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 5 years

+17.9% per year

Rank 65 of 100: higher than 65% of 146 peers (All). medium.

Rank 57 of 100: higher than 57% of 34 peers (Sector). medium.

Median Technology: +17.0%

Growth of earnings per share per year, adjusted for stock splits.

EPS growth 10 years

+12.5% per year

Rank 62 of 100: higher than 62% of 140 peers (All). medium.

Rank 35 of 100: higher than 35% of 27 peers (Sector). medium.

Median Technology: +17.5%

Growth of earnings per share per year, adjusted for stock splits.

Dividend 7 of 7 met

  • met: Pays a dividend 1.02 USD
  • met: Payout ratio at most 60% of earnings 14%
  • met: Dividend paid in each of the last 5 fiscal years 5 of 5
  • met: Dividend per share never lowered in the last 5 fiscal years Dividend per share as filed with the SEC, including special dividends; a one-off higher prior year does not count as a cut. never
  • met: Dividend per share higher than 5 years ago +5.1%
  • met: Free cash flow per share covers the dividend 6.5x
  • met: Dividends paid over the last 5 years covered by free cash flow 15% of free cash flow
Payout ratio

14% Fiscal year 2025

Dividend per share divided by earnings per share.

Dividend growth 5 years

+5.1% per year

Rank 22 of 100: higher than 22% of 118 peers (All). weak.

Rank 26 of 100: higher than 26% of 21 peers (Sector). weak.

Median Technology: +11.2%

Growth of the dividend per share per year.

Free cash flow coverage

6.5x Fiscal year 2025

Free cash flow per share divided by dividend per share. From 1x the dividend is covered.

Financial strength 4 of 6 met

  • met: Piotroski F-Score at least 7 of 9 8 of 9
  • not met: Long-term debt no higher than equity 1.06
  • not met: Current assets cover current liabilities 0.89
  • met: Positive equity 73.7B USD
  • met: In 5 years, share count up by at most 5% −14.4%
  • met: Free cash flow positive in the last fiscal year 98.8B USD
Piotroski F-Score

8 of 9 Fiscal year 2025

Rank 90 of 100: higher than 90% of 134 peers (All). strong.

Rank 92 of 100: higher than 92% of 44 peers (Sector). strong.

Median Technology: 6.0 of 9

Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.

Debt / equity

1.06 at fiscal year end

Rank 30 of 100: lower than 30% of 199 peers (All). weak.

Rank 25 of 100: lower than 25% of 54 peers (Sector). weak.

Median Technology: 0.41

Long-term financial debt divided by equity.

Liquidity (current ratio)

0.89 at fiscal year end

Rank 17 of 100: higher than 17% of 215 peers (All). weak.

Rank 6 of 100: higher than 6% of 63 peers (Sector). weak.

Median Technology: 2.02

Current assets divided by current liabilities.

Change in share count

−14.4% in 5 years

Rank 91 of 100: lower than 91% of 199 peers (All). strong.

Rank 97 of 100: lower than 97% of 51 peers (Sector). strong.

Median Technology: +2.8%

Change in diluted share count. Negative = share buybacks, positive = new shares.

The 9 criteria of the Piotroski F-Score
  • met: Profit in the last fiscal year (positive return on assets)
  • met: Positive operating cash flow
  • met: Return on assets higher than the prior year
  • not met: Operating cash flow higher than net income
  • met: Long-term debt relative to total assets fell
  • met: Liquidity (current assets / current liabilities) rose
  • met: No additional shares (diluted share count did not rise)
  • met: Gross margin higher than the prior year
  • met: Revenue relative to total assets higher than the prior year

Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.

Price-based criteria (P/E, dividend yield) are shown to signed-in users.

Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock. Rank 0–100 against the 239 stocks we cover and against the sector (from 5 peers); the stronger side is always on the right.

In short

  • Light yellow: Revenue grew over 5 years (+8.7% per year), more slowly than the sector median.
  • Light green: Net income (total) grew over 5 years (+14.3% per year), at least as fast as the sector median; per share +17.9% per year.
  • Light green: Net margin 26.9%, above the sector median (12.5%).
  • Light yellow: Debt higher than usual in the sector.
  • Light green: Profit in each of the last 10 fiscal years.

Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.

RevenueNet income Net margin (below) in USD
  1. Fiscal year 2016 (Sep 27, 2015 – Sep 24, 2016): Revenue 215.6B USD · Net income 45.7B USD · Net margin 21.2%
  2. Fiscal year 2017 (Sep 25, 2016 – Sep 30, 2017): Revenue 229.2B USD · Net income 48.4B USD · Net margin 21.1%
  3. Fiscal year 2018 (Oct 1, 2017 – Sep 29, 2018): Revenue 265.6B USD · Net income 59.5B USD · Net margin 22.4%
  4. Fiscal year 2019 (Sep 30, 2018 – Sep 28, 2019): Revenue 260.2B USD · Net income 55.3B USD · Net margin 21.2%
  5. Fiscal year 2020 (Sep 29, 2019 – Sep 26, 2020): Revenue 274.5B USD · Net income 57.4B USD · Net margin 20.9%
  6. Fiscal year 2021 (Sep 27, 2020 – Sep 25, 2021): Revenue 365.8B USD · Net income 94.7B USD · Net margin 25.9%
  7. Fiscal year 2022 (Sep 26, 2021 – Sep 24, 2022): Revenue 394.3B USD · Net income 99.8B USD · Net margin 25.3%
  8. Fiscal year 2023 (Sep 25, 2022 – Sep 30, 2023): Revenue 383.3B USD · Net income 97.0B USD · Net margin 25.3%
  9. Fiscal year 2024 (Oct 1, 2023 – Sep 28, 2024): Revenue 391.0B USD · Net income 93.7B USD · Net margin 24.0%
  10. Fiscal year 2025 (Sep 29, 2024 – Sep 27, 2025): Revenue 416.2B USD · Net income 112.0B USD · Net margin 26.9%

Fiscal year 2025 (Sep 29, 2024 – Sep 27, 2025): Revenue 416.2B USD · Net income 112.0B USD · Net margin 26.9%

Figures over time

Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.

Money flow in fiscal year 2025

Of 100 USD of revenue, 46.9 USD gross profit, 32.0 USD operating income and 26.9 USD net income remained.

Money flow as a table
Fiscal year 2025, amounts in USD, share of revenue
ItemAmountof revenue
Revenue416.2B USD100.0%
Gross profit195.2B USD46.9%
Cost of revenue221.0B USD53.1%
Operating income133.1B USD32.0%
Research & development34.6B USD8.3%
Other operating expenses27.6B USD6.6%
Net income112.0B USD26.9%
Taxes20.7B USD5.0%
Interest & other321.0M USD0.1%

Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.

Margins

The operating margin rose in 5 years from 24.1% to 32.0%.

Gross marginOperating marginNet margin
  1. Fiscal year 2016: Gross margin 39.1% · Operating margin 27.8% · Net margin 21.2%
  2. Fiscal year 2017: Gross margin 38.5% · Operating margin 26.8% · Net margin 21.1%
  3. Fiscal year 2018: Gross margin 38.3% · Operating margin 26.7% · Net margin 22.4%
  4. Fiscal year 2019: Gross margin 37.8% · Operating margin 24.6% · Net margin 21.2%
  5. Fiscal year 2020: Gross margin 38.2% · Operating margin 24.1% · Net margin 20.9%
  6. Fiscal year 2021: Gross margin 41.8% · Operating margin 29.8% · Net margin 25.9%
  7. Fiscal year 2022: Gross margin 43.3% · Operating margin 30.3% · Net margin 25.3%
  8. Fiscal year 2023: Gross margin 44.1% · Operating margin 29.8% · Net margin 25.3%
  9. Fiscal year 2024: Gross margin 46.2% · Operating margin 31.5% · Net margin 24.0%
  10. Fiscal year 2025: Gross margin 46.9% · Operating margin 32.0% · Net margin 26.9%

Returns

Return on equity rose in 5 years from 87.9% to 151.9%.

Return on equityReturn on assets
  1. Fiscal year 2016: Return on equity 35.6% · Return on assets 14.2%
  2. Fiscal year 2017: Return on equity 36.1% · Return on assets 12.9%
  3. Fiscal year 2018: Return on equity 55.6% · Return on assets 16.3%
  4. Fiscal year 2019: Return on equity 61.1% · Return on assets 16.3%
  5. Fiscal year 2020: Return on equity 87.9% · Return on assets 17.7%
  6. Fiscal year 2021: Return on equity 150.1% · Return on assets 27.0%
  7. Fiscal year 2022: Return on equity 197.0% · Return on assets 28.3%
  8. Fiscal year 2023: Return on equity 156.1% · Return on assets 27.5%
  9. Fiscal year 2024: Return on equity 164.6% · Return on assets 25.7%
  10. Fiscal year 2025: Return on equity 151.9% · Return on assets 31.2%

Equity and long-term debt

The equity ratio stayed roughly the same in 5 years (20.5%).

EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.
  1. Fiscal year 2016: Equity 128.2B USD · Long-term debt 75.4B USD
  2. Fiscal year 2017: Equity 134.0B USD · Long-term debt 97.2B USD
  3. Fiscal year 2018: Equity 107.1B USD · Long-term debt 93.7B USD
  4. Fiscal year 2019: Equity 90.5B USD · Long-term debt 91.8B USD
  5. Fiscal year 2020: Equity 65.3B USD · Long-term debt 98.7B USD
  6. Fiscal year 2021: Equity 63.1B USD · Long-term debt 109.1B USD
  7. Fiscal year 2022: Equity 50.7B USD · Long-term debt 99.0B USD
  8. Fiscal year 2023: Equity 62.1B USD · Long-term debt 95.3B USD
  9. Fiscal year 2024: Equity 57.0B USD · Long-term debt 85.8B USD
  10. Fiscal year 2025: Equity 73.7B USD · Long-term debt 78.3B USD

Liquidity (current ratio)

The current ratio fell in 5 years from 1.36 to 0.89.

Current ratio
  1. Fiscal year 2016: Current ratio 1.35
  2. Fiscal year 2017: Current ratio 1.28
  3. Fiscal year 2018: Current ratio 1.12
  4. Fiscal year 2019: Current ratio 1.54
  5. Fiscal year 2020: Current ratio 1.36
  6. Fiscal year 2021: Current ratio 1.07
  7. Fiscal year 2022: Current ratio 0.88
  8. Fiscal year 2023: Current ratio 0.99
  9. Fiscal year 2024: Current ratio 0.87
  10. Fiscal year 2025: Current ratio 0.89

Cash flow

Free cash flow rose in 5 years from 73.4B USD to 98.8B USD.

Operating cash flowCapital expenditureFree cash flow in USD
  1. Fiscal year 2016: Operating cash flow 65.8B USD · Capital expenditure 12.7B USD · Free cash flow 53.1B USD
  2. Fiscal year 2017: Operating cash flow 63.6B USD · Capital expenditure 12.5B USD · Free cash flow 51.1B USD
  3. Fiscal year 2018: Operating cash flow 77.4B USD · Capital expenditure 13.3B USD · Free cash flow 64.1B USD
  4. Fiscal year 2019: Operating cash flow 69.4B USD · Capital expenditure 10.5B USD · Free cash flow 58.9B USD
  5. Fiscal year 2020: Operating cash flow 80.7B USD · Capital expenditure 7.3B USD · Free cash flow 73.4B USD
  6. Fiscal year 2021: Operating cash flow 104.0B USD · Capital expenditure 11.1B USD · Free cash flow 93.0B USD
  7. Fiscal year 2022: Operating cash flow 122.2B USD · Capital expenditure 10.7B USD · Free cash flow 111.4B USD
  8. Fiscal year 2023: Operating cash flow 110.5B USD · Capital expenditure 11.0B USD · Free cash flow 99.6B USD
  9. Fiscal year 2024: Operating cash flow 118.3B USD · Capital expenditure 9.4B USD · Free cash flow 108.8B USD
  10. Fiscal year 2025: Operating cash flow 111.5B USD · Capital expenditure 12.7B USD · Free cash flow 98.8B USD

Share count

The share count fell in 5 years by 14.4% (mostly through share repurchases).

Diluted share count
  1. Fiscal year 2016: Diluted share count 22.0B
  2. Fiscal year 2017: Diluted share count 21.0B
  3. Fiscal year 2018: Diluted share count 20.0B
  4. Fiscal year 2019: Diluted share count 18.6B
  5. Fiscal year 2020: Diluted share count 17.5B
  6. Fiscal year 2021: Diluted share count 16.9B
  7. Fiscal year 2022: Diluted share count 16.3B
  8. Fiscal year 2023: Diluted share count 15.8B
  9. Fiscal year 2024: Diluted share count 15.4B
  10. Fiscal year 2025: Diluted share count 15.0B

From annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.

Dividends and share repurchases

How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.

Dividend per share
1.02 USD · Fiscal year 2025
Dividend growth per year
3 y +4.3%5 y +5.1%10 y +7.5%
Years without a cut
at least 10 as far as the data goes
Payout ratio
of earnings 14% of free cash flow 16%
To shareholders (5 years)
513.6B USD 85% through repurchases
Share count over 5 years
−14.4% fewer shares – each share is a larger stake

Dividend per share

The dividend per share rose in 5 years from 0.80 USD to 1.02 USD.

Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.
  1. Fiscal year 2016: Dividend per share 0.55 USD
  2. Fiscal year 2017: Dividend per share 0.60 USD
  3. Fiscal year 2018: Dividend per share 0.68 USD
  4. Fiscal year 2019: Dividend per share 0.75 USD
  5. Fiscal year 2020: Dividend per share 0.80 USD
  6. Fiscal year 2021: Dividend per share 0.85 USD
  7. Fiscal year 2022: Dividend per share 0.90 USD
  8. Fiscal year 2023: Dividend per share 0.94 USD
  9. Fiscal year 2024: Dividend per share 0.98 USD
  10. Fiscal year 2025: Dividend per share 1.02 USD

Payout ratios

The payout ratio fell in 5 years from 24.2% to 13.7%.

Payout ratio (earnings)Payout ratio (free cash flow)
  1. Fiscal year 2016: Payout ratio (earnings) 26.2% · Payout ratio (free cash flow) 22.5%
  2. Fiscal year 2017: Payout ratio (earnings) 26.1% · Payout ratio (free cash flow) 24.6%
  3. Fiscal year 2018: Payout ratio (earnings) 22.8% · Payout ratio (free cash flow) 21.4%
  4. Fiscal year 2019: Payout ratio (earnings) 25.2% · Payout ratio (free cash flow) 24.0%
  5. Fiscal year 2020: Payout ratio (earnings) 24.2% · Payout ratio (free cash flow) 19.2%
  6. Fiscal year 2021: Payout ratio (earnings) 15.2% · Payout ratio (free cash flow) 15.6%
  7. Fiscal year 2022: Payout ratio (earnings) 14.7% · Payout ratio (free cash flow) 13.3%
  8. Fiscal year 2023: Payout ratio (earnings) 15.3% · Payout ratio (free cash flow) 15.1%
  9. Fiscal year 2024: Payout ratio (earnings) 16.1% · Payout ratio (free cash flow) 14.0%
  10. Fiscal year 2025: Payout ratio (earnings) 13.7% · Payout ratio (free cash flow) 15.6%

What goes back to shareholders

Over 5 years, 513.6B USD went back to shareholders, 85% of it through share repurchases. That is 100% of the free cash flow of those years. This was offset by new shares issued for 1.1B USD (including employee plans).

Dividends paidShare repurchasesNew shares issued (including employee plans)Free cash flow in USD
  1. Fiscal year 2016: Dividends paid 12.0B USD · Share repurchases 29.7B USD · New shares issued (including employee plans) 495.0M USD · Free cash flow 53.1B USD
  2. Fiscal year 2017: Dividends paid 12.6B USD · Share repurchases 32.9B USD · New shares issued (including employee plans) 555.0M USD · Free cash flow 51.1B USD
  3. Fiscal year 2018: Dividends paid 13.7B USD · Share repurchases 72.7B USD · New shares issued (including employee plans) 669.0M USD · Free cash flow 64.1B USD
  4. Fiscal year 2019: Dividends paid 14.1B USD · Share repurchases 66.9B USD · New shares issued (including employee plans) 781.0M USD · Free cash flow 58.9B USD
  5. Fiscal year 2020: Dividends paid 14.1B USD · Share repurchases 72.4B USD · New shares issued (including employee plans) 880.0M USD · Free cash flow 73.4B USD
  6. Fiscal year 2021: Dividends paid 14.5B USD · Share repurchases 86.0B USD · New shares issued (including employee plans) 1.1B USD · Free cash flow 93.0B USD
  7. Fiscal year 2022: Dividends paid 14.8B USD · Share repurchases 89.4B USD · New shares issued (including employee plans) not available · Free cash flow 111.4B USD
  8. Fiscal year 2023: Dividends paid 15.0B USD · Share repurchases 77.6B USD · New shares issued (including employee plans) not available · Free cash flow 99.6B USD
  9. Fiscal year 2024: Dividends paid 15.2B USD · Share repurchases 94.9B USD · New shares issued (including employee plans) not available · Free cash flow 108.8B USD
  10. Fiscal year 2025: Dividends paid 15.4B USD · Share repurchases 90.7B USD · New shares issued (including employee plans) not available · Free cash flow 98.8B USD

Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.

Valuation over time

Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users.

Sector comparison

Apple Inc. next to 8 stocks of the sector Technology we cover that are closest in revenue. Click a column header to sort the table.

Sector comparison AAPL, sector Technology; last row: sector median
Symbol Revenue (FY) Growth 5 yrsGross marginOp. marginNet marginROEEquity ratioFCF marginPiotroski
AAPL Apple Inc. this stock 416.2B USD +8.7%46.9%32.0%26.9%151.9%20.5%23.7%8/9
MSFT Microsoft 331.8B USD +14.6%67.9%46.8%40.3%30.2%58.3%20.2%6/9
NVDA Nvidia 215.9B USD +66.9%71.1%60.4%55.6%76.3%76.1%44.8%4/9
MU Micron Technology 133.2B USD +36.9%80.7%74.6%63.8%61.4%70.6%44.3%8/9
DELL Dell Technologies 113.5B USD +3.8%20.0%7.2%5.2%–−2.4%7.5%7/9
ACN Accenture 74.2B USD +8.0%32.0%15.4%11.3%26.5%42.9%15.7%6/9
IBM IBM 67.5B USD −1.7%58.2%–15.7%32.4%21.5%17.9%7/9
ORCL Oracle Corporation 67.4B USD +10.7%–30.6%25.4%40.2%16.2%−35.2%–
AVGO Broadcom 63.9B USD +21.7%67.8%39.9%36.2%28.4%47.5%42.1%–
Median of the sector 63 symbols 11.0B USD +14.5%56.1%14.2%12.5%13.5%51.6%19.0%6/9

Growth 5 yrs = revenue growth per year over 5 fiscal years · Op. margin = operating margin · ROE = return on equity · FCF = free cash flow · Piotroski = F-Score (only with all 9 criteria).

Figures of the last fiscal year from SEC annual reports (peers as of Oct 28, 2026). Median across all companies of the sector we cover (from 5 stocks; several share classes of one company count once). Signed-in users also see P/E, P/S and dividend yield in the comparison. Describes the reported figures – not investment advice.

Key figures with traffic lights

Each light follows a simple, disclosed rule. The comparison is with the sector median of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).

Revenue growth

Light yellow: below sector

+8.7% per year, last 5 years

Sector Technology: median +13.5% (88 symbols)

What does this mean? Revenue: over 5 years it grew by 8.7% per year on average, but more slowly than the median company in the sector (+13.5%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net income (total)

Light green: above sector

+14.3% per year, last 5 years

Sector Technology: median +13.3% (62 symbols)

per share: +17.9% per year (5 years, split-adjusted)

What does this mean? Total net income: over 5 years it grew by 14.3% per year on average – at least as fast as the median company in the sector (+13.3%).

Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.

Net margin

Light green: above sector

26.9% last fiscal year

Sector Technology: median 12.5% (97 symbols)

What does this mean? Of every 100 USD in revenue, 26.92 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 20.9%.

Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.

Debt / equity

Light yellow: higher than sector

0.77 latest balance sheet

Sector Technology: median 0.45 (79 symbols)

What does this mean? For every 1 USD of equity there is 0.77 USD of financial debt – more than the median company in the sector (0.45). More debt amplifies good and bad years alike.

Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.

Payout ratio

Light green: covered

14% Dividend / earnings per share

Sector Technology: median 30% (36 symbols)

What does this mean? Of every 1 USD of earnings per share, 0.14 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 30%.

Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.

Profitable years

Light green: profit every year

10 of 10 fiscal years with a profit

What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.

Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).

Last fiscal year and 13F

Information, not a trading signal · Source: SEC EDGAR
Revenue (FY)
416.2B USD
Revenue vs. prior year
+6.4%
Net income (FY)
112.0B USD
Net income vs. prior year
+19.5%
EPS (FY)
7.46 USD
13F funds with a position
3 of 9
Funds vs. prior quarter
±0
Shares held vs. prior quarter
−0.3%
Fiscal year to Sep 27, 2025 · 10-K filed Oct 31, 2025 · Balance sheet Jun 27, 2026 (filed Jul 31, 2026) · Price-based figures (P/E, P/S, dividend yield, market cap) only when logged in. · Values as first reported; debt = reported financial debt (US GAAP: long-term). 13F: reporting date Jun 30, 2026, 9 tracked funds have filed (latest Aug 14, 2026), filed with up to 45 days of delay. Stock positions only; comparison with Mar 31, 2026 only across funds that filed for both quarters.
All figures as a table
Fiscal years (amounts in USD, per share in USD)
YearEndRevenueNet income MarginEarnings per shareDividend per sharePayout
2025Sep 27, 2025 416.2B112.0B 26.9% 7.46 1.02 14%
2024Sep 28, 2024 391.0B93.7B 24.0% 6.08 0.98 16%
2023Sep 30, 2023 383.3B97.0B 25.3% 6.13 0.94 15%
2022Sep 24, 2022 394.3B99.8B 25.3% 6.11 0.90 15%
2021Sep 25, 2021 365.8B94.7B 25.9% 5.61 0.85 15%
2020Sep 26, 2020 274.5B57.4B 20.9% 3.28 0.80 24%
2019Sep 28, 2019 260.2B55.3B 21.2% 2.97 0.75 25%
2018Sep 29, 2018 265.6B59.5B 22.4% 2.98 0.68 23%
2017Sep 30, 2017 229.2B48.4B 21.1% 2.30 0.60 26%
2016Sep 24, 2016 215.6B45.7B 21.2% 2.08 0.55 26%
Quarters (amounts in USD, per share in USD)
QuarterEndRevenueNet income MarginEarnings per shareDividend per sharePayout
Q2/26Jun 27, 2026 109.4B29.8B 27.2% 2.02 0.27 13%
Q1/26Mar 28, 2026 111.2B29.6B 26.6% 2.01 0.26 13%
Q4/25Dec 27, 2025 143.8B42.1B 29.3% 2.84 0.26 9%
Q3/25*Sep 27, 2025 102.5B27.5B 26.8% – 0.26 –
Q2/25Jun 28, 2025 94.0B23.4B 24.9% 1.57 0.26 17%
Q1/25Mar 29, 2025 95.4B24.8B 26.0% 1.65 0.25 15%
Q4/24Dec 28, 2024 124.3B36.3B 29.2% 2.40 0.25 10%
Q3/24*Sep 28, 2024 94.9B14.7B 15.5% – 0.25 –
Q2/24Jun 29, 2024 85.8B21.4B 25.0% 1.40 0.25 18%
Q1/24Mar 30, 2024 90.8B23.6B 26.0% 1.53 0.24 16%
Q4/23Dec 30, 2023 119.6B33.9B 28.4% 2.18 0.24 11%
Q3/23*Sep 30, 2023 89.5B23.0B 25.6% – 0.24 –

* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.

How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year over 5 years (otherwise 3 years). Per-share values adjusted for stock split 4:1 (between Jul 31, 2020 and Oct 30, 2020). Quarters are labeled by the calendar quarter in which they end.

Insiders

All insider transactions
Insider purchases and sales on the market over 3, 6 and 12 months
PeriodPurchasesSalesNet
3 months $00 people $95.5M6 people −$95.5M
6 months $00 people $182.6M7 people −$182.6M
12 months $00 people $208.2M8 people −$208.2M

Latest transactions

  • Oct 20, 2026 Newstead Jennifer Officer Open-market sale · 10b5-1 plan 2,399 shares · $814.7K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 40 shares · $13.9K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 40 shares · $13.8K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 969 shares · $335.0K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 80 shares · $27.5K · SEC
  • Oct 16, 2026 Borders Ben Officer Open-market sale · 10b5-1 plan 151 shares · $51.8K · SEC

Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.

Trend score +75

Price vs. EMA 50+15
Price vs. EMA 200+15
EMA 50 vs. EMA 200+20
ADX (trend strength)+0
Highs and lows+10
Relative strength+15

Volatility and trend strength

ADX 14 (trend strength)19.9
Rel. strength 60 d+8.7%

ATR and moving averages as price values only when logged in.

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