Apple develops consumer electronics and software. Well-known products include the iPhone, Mac, iPad, Apple Watch and AirPods. It also offers services such as the App Store, iCloud, Apple Music and Apple Pay. The California-based company sells worldwide. As of Oct 11, 2026
The company designs, manufactures and markets smartphones, computers, tablets, wearables and accessories and offers various related services. The iPhone smartphones run on its own iOS operating system, and the Mac computers on macOS. Its services include paid service plans under the AppleCare brand, digital content through platforms such as the App Store, and payment services. It sells directly in its own stores, online and through its own direct sales force, and indirectly through mobile carriers and other resellers. Its customers come mainly from the consumer market, small and mid-sized businesses, education, large enterprises and the public sector.
Automatically summarized from SEC annual report (10-K, filed Oct 31, 2025) (website of the US Securities and Exchange Commission) · reviewed Oct 14, 2026
Our own calculation from the exchange’s daily candles, as of Oct 26, 2026. “All-time” applies since the start of this series, not to the whole market. Changes in percent; the TradingView chart shows prices. “Today” = change of the last trading day versus the previous day. Not investment advice.
No buy zone
There is currently no buy zone for this symbol under our Elliott rule. One only forms when the price pulls back after a strong rise.
An observation, not investment advice
Timeframe 1 week · As of Oct 23, 2026 · display only, the rule works on 4-hour candles
Elliott count: Combination (W-X-Y), Corrective pattern (upward), Y in progress (3 of 3 guidelines) · X = 59% of W; Y = 68% of W
Alternative (not drawn): Combination (W-X-Y-X-Z), Corrective pattern (upward), Z in progress (3 of 3 guidelines)
Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed weekly candles (recalculated every day). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 day · As of Oct 26, 2026 · display only, the rule works on 4-hour candles
Elliott count: Nested combination, Corrective pattern (upward), Y in progress (3 of 3 guidelines) · X = 63% of W; Y = 73% of W
provisional count The inner sub-waves cannot be seen on this timeframe – the hard Elliott rules are met, the internal structure remains open. Provisional – check the count yourself on the chart.
Note: Nested: leg W is itself a combination, its X is 25.5% (at most 88.7%).
Note: Structure open: leg X cannot be broken down into sub-waves on this timeframe – provisional, check the count yourself on the chart.
Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed daily candles (recalculated every day). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 4 hours · As of Oct 27, 2026
Elliott count: Combination (W-X-Y), Corrective pattern (upward), Y in progress (3 of 3 guidelines) · X = 55% of W; Y = 73% of W
Note: Retracement at least 88.7% of A: flat possible (B in progress, type only with C).
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
No buy zone of the rule on this timeframe – the chart shows only the Elliott count from the completed 4-hour candles (recalculated every hour). Not a recommendation, not investment advice. Without a buy zone there is no reference for percentages – so no value axis and no prices; measurements are ratios of wave lengths.
Timeframe 1 hour · As of Oct 27, 2026 · display only, the rule works on 4-hour candles
Elliott count: Flat (type known only after C), Corrective pattern (downward), C in progress (3 of 3 guidelines) · B = 138% of A; C = 113% of A
Comparison: The rule treats the last rise as the possible start of an upward impulse (without checking its history and structure). The Elliott count reads it as countermove B in a correction.
Alternative (not drawn): Combination (W-X-Y), Corrective pattern (upward), Y complete (3 of 3 guidelines)
Note: Flat type (regular, expanded, running) can only be decided once C is complete.
Elliott count calculated automatically by fixed Elliott rules, not investment advice – display only, our buy zones do not use it. Provisional: The count can change with new candles.
Automated analysis (rule-based): the rule calculates waves and Fibonacci levels from the completed hourly candles; the chart is recalculated every hour. Not investment advice. On this timeframe the chart only shows the rule setup (swing detection 4 × ATR) – the rule itself works on 4-hour candles. Axis and values: distance from the top of the buy zone in %, no prices.
On phones the drawing toolbar is hidden – drawing works better on a desktop.
Timeframe 1 week · As of Oct 23, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario and alternative: level (3 of 3 guidelines each, strong) – the simpler or clearer pattern counts as the main scenario. Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the weekly close stays above the end of X, this applies: complex countermove upward (Combination W-X-Y), Y in progress – count points to rising prices.
Invalid if the weekly close is below the end of X
If that breaks, the second reading no longer applies either: complex countermove upward (Combination W-X-Y-X-Z), Z in progress – then there is no valid count for now; the next candles will produce a new one.
Invalid if the weekly close is below the end of the second X
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Timeframe 1 day · As of Oct 26, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (3 of 3 guidelines, strong) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
provisional count The inner sub-waves cannot be seen on this timeframe – the hard Elliott rules are met, the internal structure remains open. Provisional – check the count yourself on the chart. No visible sub-waves in: X.
As long as the daily close stays above the end of X, this applies: complex countermove upward (Nested combination), Y in progress – count points to rising prices.
Invalid if the daily close is below the end of X
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Timeframe 4 hours · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario (3 of 3 guidelines, strong) · no alternative Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the 4-hour close stays above the end of X, this applies: complex countermove upward (Combination W-X-Y), Y in progress – count points to rising prices.
Invalid if the 4-hour close is below the end of X
If that breaks, this count no longer applies. Currently no alternative that follows the rules.
Watcher Fibonacci target zones and levels for this count – as a help for your own review – from Watcher.
Timeframe 1 hour · As of Oct 27, 2026 · from the Elliott count in the analysis chart
Weighting Main scenario and alternative: level (3 of 3 guidelines each, strong) – the simpler or clearer pattern counts as the main scenario. Guidelines (strength of the count)Guidelines are typical features of a count, such as usual Fibonacci lengths or a change in the form of correction. Strong means: at least three quarters met, medium: at least half, otherwise weak. Even a strong count can flip.Example: 3 of 3 guidelines → strong; 2 of 4 → medium; 1 of 3 → weak.More in the Academy: Lesson wave degrees
Weighting by guidelines met – not a probability.
As long as the hourly close stays below the end of B, this applies: flat countermove downward in three waves (Flat, type known only after C), C in progress – count points to falling prices.
Invalid if the hourly close is above the end of B (+2.3% from the top of the zone)
If that breaks, the second reading no longer applies either: complex countermove upward (Combination W-X-Y), Y complete – then there is no valid count for now; the next candles will produce a new one.
Invalid if the hourly close is above the end of Y (+2.3% from the top of the zone)
Apple Inc. · Sector Technology · amounts in USD
Information only – does not affect the other analysis methods, not investment advice. Source: SEC filings, As of Oct 31, 2025.
Four angles on the annual figures. Each check counts how many disclosed criteria are met – criteria without data do not count. The bars show where the company ranks on each figure among the stocks we cover and within its sector.
Fiscal year to Sep 27, 2025
46.9% Fiscal year 2025
No rank: too few peers or not computed yet.
Share of revenue left after the direct cost of the products sold.
32.0% Fiscal year 2025
No rank: too few peers or not computed yet.
Operating income divided by revenue: what the core business earns before interest and taxes.
26.9% Fiscal year 2025
No rank: too few peers or not computed yet.
Profit after all costs, interest and taxes divided by revenue.
151.9% Fiscal year 2025
No rank: too few peers or not computed yet.
Net income divided by equity at fiscal year end.
31.2% Fiscal year 2025 (total assets at year end)
No rank: too few peers or not computed yet.
Net income divided by total assets at fiscal year end.
20.5% Fiscal year 2025
No rank: too few peers or not computed yet.
Equity as a share of total assets. Usually low for banks.
23.7% Fiscal year 2025
No rank: too few peers or not computed yet.
Free cash flow divided by revenue.
98.8B USD Fiscal year 2025
Operating cash flow minus capital expenditure on property and equipment.
+1.8% per year
No rank: too few peers or not computed yet.
Average growth per year over 3 fiscal years.
+8.7% per year
No rank: too few peers or not computed yet.
Average growth per year over 5 fiscal years.
+5.9% per year
No rank: too few peers or not computed yet.
Average growth per year over 10 fiscal years.
+6.9% per year
No rank: too few peers or not computed yet.
Growth of earnings per share per year, adjusted for stock splits.
+17.9% per year
No rank: too few peers or not computed yet.
Growth of earnings per share per year, adjusted for stock splits.
+12.5% per year
No rank: too few peers or not computed yet.
Growth of earnings per share per year, adjusted for stock splits.
14% Fiscal year 2025
Dividend per share divided by earnings per share.
+5.1% per year
No rank: too few peers or not computed yet.
Growth of the dividend per share per year.
6.5x Fiscal year 2025
Free cash flow per share divided by dividend per share. From 1x the dividend is covered.
8 of 9 Fiscal year 2025
No rank: too few peers or not computed yet.
Nine yes/no tests on profit, cash flow, debt, liquidity and efficiency compared with the prior year.
1.06 at fiscal year end
No rank: too few peers or not computed yet.
Long-term financial debt divided by equity.
0.89 at fiscal year end
No rank: too few peers or not computed yet.
Current assets divided by current liabilities.
−14.4% in 5 years
No rank: too few peers or not computed yet.
Change in diluted share count. Negative = share buybacks, positive = new shares.
Last fiscal year compared with the one before. Returns and revenue per total assets use total assets at the start of the year; leverage = long-term financial debt divided by total assets at year end; new shares via the average diluted share count.
Price-based criteria (P/E, dividend yield) are shown to signed-in users.
Computed automatically from SEC annual reports – not investment advice. Describes the reported figures; points are not a rating of the stock.
Summarized from the lights below. Describes the reported figures – not a recommendation to buy or sell.
Fiscal year 2025 (Sep 29, 2024 – Sep 27, 2025): Revenue 416.2B USD · Net income 112.0B USD · Net margin 26.9%
Where the money of a fiscal year goes and how margins, returns, balance sheet, cash flow and share count developed over up to 10 years. Each chart has one sentence saying what the trend shows.
Of 100 USD of revenue, 46.9 USD gross profit, 32.0 USD operating income and 26.9 USD net income remained.
| Item | Amount | of revenue |
|---|---|---|
| Revenue | 416.2B USD | 100.0% |
| Gross profit | 195.2B USD | 46.9% |
| Cost of revenue | 221.0B USD | 53.1% |
| Operating income | 133.1B USD | 32.0% |
| Research & development | 34.6B USD | 8.3% |
| Other operating expenses | 27.6B USD | 6.6% |
| Net income | 112.0B USD | 26.9% |
| Taxes, interest & other | 21.0B USD | 5.1% |
Taxes, interest and other items are not available separately in the SEC data; they are combined as the difference.
The operating margin rose in 5 years from 24.1% to 32.0%.
Gross marginOperating marginNet marginReturn on equity rose in 5 years from 87.9% to 151.9%.
Return on equityReturn on assetsThe equity ratio stayed roughly the same in 5 years (20.5%).
EquityLong-term debt in USD Long-term debt, depending on the filing, includes the current portion or leases.The current ratio fell in 5 years from 1.36 to 0.89.
Current ratioFree cash flow rose in 5 years from 73.4B USD to 98.8B USD.
Operating cash flowCapital expenditureFree cash flow in USDThe share count fell in 5 years by 14.4% (mostly through share repurchases).
Diluted share countFrom annual reports filed with the SEC (10-K, 20-F, 40-F) as first reported, share count adjusted for splits; obvious filing errors (e.g. wrong unit, outliers against both neighbouring years) are hidden. Describes the reported figures – not investment advice.
How much the company returns to its shareholders – as dividends or by repurchasing its own shares – and whether free cash flow supports it.
The dividend per share rose in 5 years from 0.80 USD to 1.02 USD.
Dividend per share USD per share Per share as filed with the SEC, including special dividends; obvious filing errors are hidden.The payout ratio fell in 5 years from 24.2% to 13.7%.
Payout ratio (earnings)Dividends paid, repurchases and new shares issued from the cash flow statement of annual reports filed with the SEC (as first reported). Describes the reported figures – not investment advice.
Price-based valuation (P/E, P/S, price/free cash flow and dividend yield per fiscal year, compared with its own average) for signed-in users. Log in
Each light follows a simple, disclosed rule. The comparison is with the sector median Sector medianThe middle value of all companies in a sector: half are above it, half below. Unlike the average, single outliers hardly distort it.Example: Margins 4%, 8%, 10%, 12%, 60% → median 10%, average 18.8%.More in the Academy: Lesson putting the P/E in context of all 97 symbols in the Technology sector on our list (current members of the S&P 500 and other lists).
+8.7% per year, last 5 years
Sector Technology: median +13.5% (88 symbols)
What does this mean? Revenue: over 5 years it grew by 8.7% per year on average, but more slowly than the median company in the sector (+13.5%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
+14.3% per year, last 5 years
Sector Technology: median +13.3% (62 symbols)
per share: +17.9% per year (5 years, split-adjusted)
What does this mean? Total net income: over 5 years it grew by 14.3% per year on average – at least as fast as the median company in the sector (+13.3%).
Light rule: Green: grows at least as fast as the sector median (without a sector comparison: grows) · Yellow: grows more slowly · Red: shrinks.
26.9% last fiscal year
Sector Technology: median 12.5% (97 symbols)
What does this mean? Of every 100 USD in revenue, 26.92 USD remained as profit – at least as much as the median company in the sector (12.5%). Five years ago the margin was 20.9%.
Light rule: Green: at least the sector median (without a sector comparison: profit) · Yellow: profit, but below the median · Red: loss.
0.77 latest balance sheet
Sector Technology: median 0.46 (65 symbols)
What does this mean? For every 1 USD of equity there is 0.77 USD of financial debt – more than the median company in the sector (0.46). More debt amplifies good and bad years alike.
Light rule: Green: at most the sector median · Yellow: up to twice the median · Red: more than twice · Gray: without a sector comparison.
14% Dividend / earnings per share
Sector Technology: median 30% (36 symbols)
What does this mean? Of every 1 USD of earnings per share, 0.14 USD went to shareholders as a dividend. The rest stays in the company. Median company in the sector: 30%.
Light rule: Green: up to 60% of earnings · Yellow: up to 100% · Red: more than earnings or a dividend despite a loss · Gray for real estate (REITs). The sector median is for comparison only.
10 of 10 fiscal years with a profit
What does this mean? In 10 of the last 10 fiscal years the bottom line showed a profit. There were no losses in this period.
Light rule: Green: profit in every year · Yellow: one loss year · Red: several loss years (at least 3 years needed).
| Year | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| 2025 | Sep 27, 2025 | 416.2B | 112.0B | 26.9% | 7.46 | 1.02 | 14% |
| 2024 | Sep 28, 2024 | 391.0B | 93.7B | 24.0% | 6.08 | 0.98 | 16% |
| 2023 | Sep 30, 2023 | 383.3B | 97.0B | 25.3% | 6.13 | 0.94 | 15% |
| 2022 | Sep 24, 2022 | 394.3B | 99.8B | 25.3% | 6.11 | 0.90 | 15% |
| 2021 | Sep 25, 2021 | 365.8B | 94.7B | 25.9% | 5.61 | 0.85 | 15% |
| 2020 | Sep 26, 2020 | 274.5B | 57.4B | 20.9% | 3.28 | 0.80 | 24% |
| 2019 | Sep 28, 2019 | 260.2B | 55.3B | 21.2% | 2.97 | 0.75 | 25% |
| 2018 | Sep 29, 2018 | 265.6B | 59.5B | 22.4% | 2.98 | 0.68 | 23% |
| 2017 | Sep 30, 2017 | 229.2B | 48.4B | 21.1% | 2.30 | 0.60 | 26% |
| 2016 | Sep 24, 2016 | 215.6B | 45.7B | 21.2% | 2.08 | 0.55 | 26% |
| Quarter | End | Revenue | Net income | Margin | Earnings per share | Dividend per share | Payout |
|---|---|---|---|---|---|---|---|
| Q2/26 | Jun 27, 2026 | 109.4B | 29.8B | 27.2% | 2.02 | 0.27 | 13% |
| Q1/26 | Mar 28, 2026 | 111.2B | 29.6B | 26.6% | 2.01 | 0.26 | 13% |
| Q4/25 | Dec 27, 2025 | 143.8B | 42.1B | 29.3% | 2.84 | 0.26 | 9% |
| Q3/25* | Sep 27, 2025 | 102.5B | 27.5B | 26.8% | – | 0.26 | – |
| Q2/25 | Jun 28, 2025 | 94.0B | 23.4B | 24.9% | 1.57 | 0.26 | 17% |
| Q1/25 | Mar 29, 2025 | 95.4B | 24.8B | 26.0% | 1.65 | 0.25 | 15% |
| Q4/24 | Dec 28, 2024 | 124.3B | 36.3B | 29.2% | 2.40 | 0.25 | 10% |
| Q3/24* | Sep 28, 2024 | 94.9B | 14.7B | 15.5% | – | 0.25 | – |
| Q2/24 | Jun 29, 2024 | 85.8B | 21.4B | 25.0% | 1.40 | 0.25 | 18% |
| Q1/24 | Mar 30, 2024 | 90.8B | 23.6B | 26.0% | 1.53 | 0.24 | 16% |
| Q4/23 | Dec 30, 2023 | 119.6B | 33.9B | 28.4% | 2.18 | 0.24 | 11% |
| Q3/23* | Sep 30, 2023 | 89.5B | 23.0B | 25.6% | – | 0.24 | – |
* Q4 derived: fiscal year minus the 9-month value (EPS cannot be derived this way); may be distorted by restatements.
How we calculate: values as first reported to the SEC (later corrections are left out), a fixed order of reporting tags per figure, partial sums are never added up. Growth per year Growth per year (CAGR)The average annual growth rate over several years, as if the value had grown equally strongly every year. Individual good or bad years even out in it.Example: Revenue €100m → €161m in 5 years → (161 ÷ 100) to the power of 1/5 − 1 = 10% per year.More in the Academy: Lesson debt, dividends and growth over 5 years (otherwise 3 years). Per-share values adjusted for stock split Stock splitA company divides each share into several new ones; the value of the company stays the same. We convert per-share values from before the split to today’s scale.Example: Split 4 : 1, earnings per share before $11.89 → comparable today $2.97.More in the Academy: Lesson revenue, profit and margin 4:1 (between Jul 31, 2020 and Oct 30, 2020). Quarters are labeled by the calendar quarter in which they end.
| Period | Purchases | Sales | Net |
|---|---|---|---|
| 3 months | $00 people | $95.5M6 people | −$95.5M |
| 6 months | $00 people | $182.6M7 people | −$182.6M |
| 12 months | $00 people | $208.2M8 people | −$208.2M |
Source: mandatory filings with the SEC (Form 4), open-market purchases and sales only. General information, not investment advice.
ATR ATR (Average True Range)The average range per trading day over the last 14 days. It makes distances comparable, whether a stock costs 10 or 1,000.Example: ATR 2.50 at a price of 100: 0.4 ATR is 1.00, i.e. 1%.More in the Academy: Lesson ATR and moving averages as price values only when logged in.
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